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Food52

Senior Associate, Lifecycle Marketing

Remote

About Us

Food52 is a next-generation cooking and home company that was named one of the world's most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life.

Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content - recipes, videos, podcasts, cookbooks and more - and outfitting them with products that make them happy. In addition to a highly curated Shop representing hundreds of makers, the Food52 community of brands includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK.

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About The Role

The Senior Associate, Lifecycle Marketing will be responsible for driving list growth, trigger revenue, and overall email engagement. This individual will work cross-functionally to manage trigger strategy, build out lifecycle flows within the ESP and run a wide range of automated experiments, assessing opportunities to improve engagement and retention. Successful candidates will possess a technical email operations skillset, including familiarity with ESP lifecycle/journey management and set up, as well as a strong analytical mindset. Duties also include support on broadcast marketing program, including maintaining an email marketing calendar, building & scheduling emails, and reporting.

Key Functions

Own strategy, building, and testing for lead gen and trigger campaigns, including creation & maintenance of journey mapping/flows in ESP.

Provide ongoing analysis and improvements / optimizations based on performance and external and internal trends.

Develop and execute on A/B testing roadmap to optimize targeting, messaging, and creative.

Manage creative briefs needed to support lead gen and trigger campaigns.

Develop and own weekly, monthly, and annual reporting, including business and creative hindsights as well as recommendations focused on driving site traffic, revenue, and increased LTV.

Assist the broadcast marketing team in the deployment of broadcast emails, including building, QA'ing, scheduling and routing emails for approval.

Qualifications & Requirements

2-4 years experience leading full spectrum lifecycle or retention marketing for direct-to-consumer businesses.

Experience with ESPs, including journey / flow management, list management, building, scheduling, reviewing emails.

Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform email marketing plans.

Excellent verbal and written communication skills; comfortable presenting across all levels of the organization including to senior leadership.

Ability to both lead and drive autonomously to tight deadlines with regular updates to key stakeholders.

Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once.

Applicants outside of the New York area must be available to work east coast working hours.

Compensation

For residents of NY, NJ or CT the compensation range for this role is $80,000 - $95,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).

Eligibility

We value culture adds over culture fits and believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran's status.

Food52 is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please contact us at hr.team@food52.com.

Visa Sponsorship

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

What We Offer

Our company benefits include unlimited paid time off and holidays, a comprehensive insurance package, paid parental leave, 401k plan, a generous employee discount and exceptional on the job training with cross-functional career opportunities. Our wellness and parental leave programs are crafted to support you and embrace a culture of work life balance. And in acknowledgement of a job well done, we regularly enjoy employee engagement activities and community gatherings.

Job ID: Food52-3f745fb9-01a1-4515-aa06-16f1153c93e4
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • FSA
    • HSA
    • Fitness Subsidies
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Long-Term Disability
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
  • Office Life and Perks

    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Snacks
  • Vacation and Time Off

    • Personal/Sick Days
    • Paid Holidays
    • Unlimited Paid Time Off
  • Financial and Retirement

    • Performance Bonus
    • 401(K)
  • Professional Development

    • Promote From Within
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program

This job is no longer available.

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