Director of Brand Marketing

FiveStars is the easiest way for local businesses to deliver great customer experiences, in and out of store. Through unique rewards, personalized service, and intelligent automated messages, FiveStars helps every customer feel like a VIP. Founded in 2011 and based in San Francisco, our mission is to help businesses and communities thrive by turning every transaction into a relationship. 
 
FiveStars has now saved consumers over $100 million while shopping at 12,000 local businesses in the U.S., and Canada. Over 16 million consumers use FiveStars to save money while supporting local businesses. To-date FiveStars has raised over $105 million from top-tier investors including HarbourVest, Menlo Ventures, Lightspeed, DCM, and Y-Combinator. Visit www.fivestars.com for more information.

FiveStars seeks a Director of Brand Marketing, who is passionate about small businesses and driven to build national consumer brands from the ground up. The Head of Brand Marketing will be responsible for defining and growing the FiveStars brand across consumer, business, and talent audiences and achieving ambitious goals for brand impressions, traffic, recall, and engagement. This position’s work will be a critical force multiplier for FiveStars business results and amplify the work almost every function in the company.

Responsibilities:

  • Collaborate with senior stakeholders, product marketing, and design to define the FiveStars brand strategy, story, and positioning
  • Set aggressive targets for brand and PR measurement and build tools and processes to track and report on results
  • Partner with growth marketing, product marketing, content and creative services teams to develop, launch, and measure integrated brand-building campaigns across paid, owned, and earned channels that move the needle on brand reach, recall, and engagement
  • Own the FiveStars brand identity, voice, and positioning across the entire consumer and merchant lifecycle and ensure that our entire customer experience reinforces our brand
  • Manage and evaluate our PR agency and maximize impact from national and tech press
  • Evangelize the importance of brand and brand strategy across company

Requirements:

  • BA/BS degree with strong academic background or equivalent experience
  • 6-12 years of experience with track record of growing scope and influence
  • 4+ years experience in a brand strategy and execution role (CPG with P&L experience a plus and startup/tech experience a plus)
  • Excellent customer empathy and highly effective storyteller in writing and in presentations
  • Strong problem solving and strategic thinking skills
  • Creative and scrappy with experience driving buzz and results using both large and small budgets
  • Experience and aptitude for measurement of brand impact a huge plus
  • Excellent communication skills (written and oral)
  • Team player and effective cross-functional leader

Back to top