Director of E-Commerce Marketing

First Media is a millennial focused media company and one of the top 10 publishers on Facebook, with 1.6 billion monthly views. We are seeking an experienced customer acquisition marketer for the E-Commerce Department. This is a great opportunity to combine content marketing and performance tactics to grow our e-commerce businesses in lifestyle verticals including cooking, DIY, home décor, baby & parenting and beauty. Apply your marketing experience to high-growth, digital brands in a fast-paced, fun and creative company. The Marketing Director will report to the SVP E-Commerce in our Los Angeles headquarters.

Responsibilities
Define and manage a multi-channel marketing strategy and budget (both paid and organic channels) to acquire customers, driving e-commerce revenue efficiently
Oversee and successfully execute all marketing campaigns from idea to execution according to plans and calendars
Continue to refine and maintain brand consistency
Implement marketing reporting, communicate progress to stakeholders and drive insights to optimize programs
Hire and manage in-house marketing team
Manage third-party marketing vendor relationships
Partner and project manage cross functionally, collaborating with video, editorial, customer service, merchandising, content and analytics teams
Initiate and/or grow our CRM activities, influencer marketing and affiliate programs
Maintain competitive intelligence and stay abreast of what’s current and relevant in e-commerce marketing among digital-first brands.

Requirements
8+ years successfully executing omni-channel, direct-to-consumer marketing strategies, most recently at a lifestyle, home or food brand with a strong e-commerce footprint
Bachelor’s degree, MBA a plus2+ years managing a team
Analytical powerhouse who derives insights from data, with demonstrable success achieving customer acquisition, revenue and ROI goals
Creative thinker, adept brand builder, culturally savvy and a good writer
Effective time management skills balanced with meticulous attention to detail
Adaptive, flexible and collegial attitude, with an ability to work efficiently across teams and seniority levels in a fast-paced environment


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