Manager - Business Intelligence


  • Leads and nurtures a team of talented analysts with a focus on customer acquisition and retention through a mix of channels (primarily digital) and integrated marketing.
  • Translates business and analytics strategies into multiple short-term and long-term projects, and manages end-to­ end execution
  • Evangelizes analytics insights that lead to strong hypotheses or decisions, and evangelizes innovative analytics ideas that  enable new  opportunities
  • Drives analytics rigor by inspecting and experimenting methodologies, improving techniques, and creating a learning culture
  • Drives data roadmap from data quality to data visualization, and marshals resources from multiple functions to deliver scalable solutions
  • Roles-model ''win-together'' while challenging status quo and driving changes across teams regardless of organizational structure
Examples of Deliverable:
  • Data insights to inform the future: development of KPis, business performance diagnostics, customer behavioral analyses, self-service analytics, etc. to drive actionable customer insights
  • Data products to transform customer experiences: personalized features, data predictions, propensity modeling, etc. to make customer experiences more intelligent with data
  • Data capabilities to improve productivity: data road map with data engineering partners, continuous process improvement, tool and platform adoption, etc. to raise data standards

  • 6+ years of diverse analytics experience on end-to-end customer-level data
  • Proven experience in leading a team of analysts and/or scientists
  • Strong passion for uncovering strategic opportunities and solving business problems
  • Proven experience in Digital Advertising analytics
Required Experience:
  • Experience in leading measurement framework and attribution studies for Offline Advertising and Video campaigns
  • Proficient with SQL
  • Experience in statistical modeling techniques
  • Experience in data gap assessments, requirements and infrastructure implementation
  • Outstanding communications skills with both technical and non-technical colleagues
  • Undergraduate degree a must. Masters in a quantitative discipline preferred


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Karen W.

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Karen and her team translate the voice of each Financial Engines customer into real-life products and solutions that assist people on their journey to financial freedom.


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