SMB Solutions Marketing Lead, Global Business Marketing

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

More than 6 million advertisers use Facebook every day to connect with their customers and communities. Facebook's scale and targeting capabilities mean that we can help advertisers reach and engage people who matter to them. We succeed when we help our customers grow their business. At Facebook, you can play a key part leading this movement on our North America Business Marketing team. We are looking for an experienced professional to lead a marketing team focused on our largest audience segment in Small and Medium Business (SMB) space. You will be responsible for developing and executing the marketing to grow our business for programs in this segment and contributing to the overall success of the global GBM and respective SMB teams. The candidate will have the ability to work across multiple marketing disciplines and cross-functional teams and will possess a strong understanding of SMB audience to bring audience specific messages to market at scale. The ideal candidate will bring strategic rigor, audience empathy, product knowledge, ability to manage multiple deadlines across multiple projects, creativity/innovation, energy, be a self-starter with the ability to adapt and succeed in a rapidly changing environment, and significant analytical, operational, and marketing rigor. This is a full-time position and located in our Menlo Park office.

Responsibilities

  • Drive marketing plans for specific SMB programs in partnership with the area lead and SMB partners
  • Ensure high quality deliverables, rooted in audience knowledge, product-market fit, and industry/customer insights
  • Identify near term priorities in conjunction with the broader SMB marketing team
  • Act as an extension of the SMB function and use the practitioner insight to support the growth of SMB programs with the relevant marketing messages
  • Identify scaled marketing methods to drive adoption of Facebook's marketing solutions
  • Build strong relationships across the business marketing and cross-functional teams
  • Deliver concise and powerful analysis of marketing impact
  • Lead and manage marketing content strategy and its execution in collaterals
  • Manage multiple projects simultaneously with close attention to detail and meeting short deadlines
  • Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging
  • Create and execute marketing collateral-including web page copy, sales collaterals, FB ad campaigns content, email content and more - as needed
  • Work hand-in-hand with design team to visually elevate the work
Minimum Qualifications
  • BA/BS degree
  • 8+ years experience within content/digital marketing, brand management, marketing communications, content strategy or a related field
  • Knowledge of online advertising industry and/or small & medium businesses
  • Experience building and growing a team
Preferred Qualifications
  • Direct first-hand experience with managing Facebook campaigns or using other paid online media
  • Obsessed with keeping things simple and to the point
  • Translating complex concepts into easy-to-understand materials is key
  • A passion and strong understanding of and experience with SMB marketing and the SMB audience
  • Experience and willingness to develop practitioner marketing content by hand and program manage the creative process
  • Demonstrated marketing results across marketing objectives
  • Ability to handle the pace by removing ambiguity and prioritizing effectively
  • Comfortable in a start-up environment
  • Proven track record of a mentor, with strong cross-functional relationship and leadership skills
We're proud to be the #1 Best Place to Work on Glassdoor's Employees' Choice awards. Learn more: www.fb.careers/fb1


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