SMB Marketing Manager, Greater China

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities â€" we're just getting started.

We are looking for an experienced marketer to develop, drive and manage our marketing strategy for small businesses for the Greater China region with a focus on mainland China. You’ll be tasked with a range of responsibilities, all with the goal of educating and inspiring SMBs to grow their business with Facebook. This position requires experience with integrated marketing, strong project management and communication skills. The ideal candidate will have a background in diverse marketing experiences, including digital marketing, brand management and advertising. This individual will also collaborate with the broader marketing team and push the overall creativity of the organisation. This position is full time and based in our Hong Kong office.


  • Drive Greater China (GCR) small business marketing strategy partnering with the small business (SMB) organisation with a focus on mainland China
  • Own and develop marketing strategies and create programs and marketing campaigns focused on getting SMBs to succeed with Facebook’s business solutions
  • Create and own SMB brand voice
  • Ensure that the SMB narrative is localised as needed
  • bring the SMB narrative to life in China across a variety of marketing channels
  • Own and develop SMB content strategy and drive deeper content development and scaled education/resources for SMBs across channels (e.g., collateral, case studies, videos)
  • Develop messaging architecture in China that enables the SMB team to optimize marketing touch points in a move-fast environment
  • Partner closely with regional and cross-functional teams to deliver SMB programs and marketing campaigns in China
  • 10+ years of experience in a marketing role
  • Fluency in Mandarin is a must
  • verbal and written business fluency in English
  • Passion for/knowledge of SMB market and insights
  • Experience developing marketing communications and measuring impact
  • Strong understanding of digital marketing
  • Understanding of scaled channels and how to bring new ideas to market
  • Strong writing skills and a creative problem solver
  • Knowledgeable about the advertising and marketing industry in China
  • understanding of export marketing is a plus

Back to top