Regional Product Marketing Manager, Gaming, North America

(Menlo Park, CA – New York, NY)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

Facebook seeks an experienced Product Marketing professional with strong background in direct marketing to drive the regional go-to-market strategy for our Ads solutions. The successful candidate must have experience working with sales channels (direct and indirect) to drive product adoption in a fast-paced Internet or online marketing company. He or she must thrive with cross-functional teams and exhibit excellent critical thinking and digital marketing skills. He or she must also have experience influencing senior stakeholders in a highly matrix organization. This is a full-time position in either Menlo Park or New York.

Responsibilities

  • Partner with regional sales leadership, global business marketing and product marketing managers to drive product adoption and revenue growth for our advertising solutions across the gaming market
  • Collaborate with headquarter based Product Marketing Managers to help roll out new advertising products and feature enhancements
  • Drive implementation of Direct Response Solutions. Track and drive toward product adoption goals
  • Cross-functional team player comfortable with in fast-paced, ambiguous environment
  • Communicate with sales leadership and customers to distill and surface market feedback to product teams for new and existing advertising products
  • Partner with the Business Marketing team to develop and drive go-to-market through various channels (including PR, events, speaking opportunities, etc)
  • Develop product growth program for both internal (sales) and external (clients, agencies and Marketing Partners) audiences

Minimum Qualifications

  • BA/BS degree or equivalent
  • Minimum of 7 years of experience with direct response advertising across display, ad networks and/or search, with outstanding expertise in optimizing complex performance campaigns
  • Hands on experience with gaming ad solutions
  • Has demonstrated product marketing experience in the web and mobile advertising
  • Perspective on digital marketing, the industry & client objectives
  • Analytical skills and ability to solve problems with data
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional managers
  • Record of mentoring and leading team
  • Customer service orientation and experience in a client facing capacity
  • Knowledgeable in Facebook ad products especially targeting and optimization
  • Communication and presentation skills

Preferred Qualifications

  • MBA
  • Vertical industry experience in Gaming or eComm

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