Product Marketing Manager, Travel

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook seeks a product strategist and marketer who is knowledgeable and passionate about digital advertising, mobile commerce, and helping businesses grow. This role will drive the next set of solutions for Travel businesses and focus on identifying key market needs and setting the strategies that unlock those opportunities. The ideal candidate must exhibit excellent problem solving, analytical, communication, and product positioning skills and thrive in ambiguous environments. She or he must excel as a leader of cross-functional teams and have a track record of growing advertising or other digital businesses. This position requires a close partnership with Product, Engineering and Sales leadership and a track record of developing product strategy, executing global launches, and driving impact across teams. This is a full-time position based at Facebook headquarters in Menlo Park.

Responsibilities

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
  • Partner with Product Managers, Designers, and Engineers to plan and execute roadmap projects
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for businesses, globally
  • Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
  • Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products
  • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
  • Drive product adoption and usage rates by supporting market facing programs and effective product launch support
Minimum Qualifications
  • BA/BS degree
  • 6+ years work experience in software, internet technology, digital marketing, product management, strategy consulting, startups, or investing
  • Experience with mobile advertising and ad technology
  • Experience contributing in both strategic and operational levels
  • Analytical, data-driven decision maker
Preferred Qualifications
  • Travel industry experience with Online Travel Agency (Expedia, Orbitz, Booking.com, etc.) or Global Distribution System (GDS such as Sabre)
  • Digital advertising experience
  • General management or growth experience at a technology company
  • Structured problem solving (Banking/Corp Dev/VC/Market Research/Consulting/entrepreneur)
  • Product related experience
  • MBA
We're proud to be the #1 Best Place to Work on Glassdoor's Employees' Choice awards. Learn more: www.fb.careers/fb1


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