Product Marketing Manager, Profile

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities â€" we're just getting started.

We're looking for an experienced Product Marketing Manager, passionate about how people represent themselves on social media platforms, to join our Facebook Profile product marketing team. Areas of focus for our team include Public Profile Expression, People Discovery, Major Life Events, and Dating. Your specific responsibilities will be determined based on team priorities as well as your background and experience. When Facebook launched in 2004, the main way to interact with other people was to visit their profile. Today, it represents a large part of over 2 billion people's online identities. Our Profile product marketing team is responsible for global, end-to-end marketing of the product experiences people have with their own and other people's Facebook profiles.
You will be responsible for driving marketing research insights, developing and executing educational and product adoption campaigns, and go-to-market planning and execution of new product experiences. If you're analytical and creative, deeply care about product and consumers, and thrive in dynamic, fast-paced environments, then we'd love to meet you.


  • Create the go-to-market plan, collaborating closely with Product Management, PR, Design, Data Science and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
  • Plan and execute marketing campaigns using a test & learn approach, optimizing messaging, creative, and channels for awareness and adoption
  • Manage day-to-day planning of cross-functional coordination of marketing campaigns, including project management, calendar tracking, and reporting
  • Understand the nuances and requirements surrounding user privacy & safety, working closely with multiple internal and external stakeholders to ensure people who use our products feel safe and in control of their privacy
  • Collaborate with cross-functional teams including product, communications planning, policy stakeholders, and other PMMs to develop and implement integrated marketing campaigns
  • Communicate marketing strategy, tactics, and results with stakeholders
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems
  • BA/BS degree
  • 4+ years of experience in Product Marketing
  • Experience working with product teams
  • Experience working with marketing and creative agencies to develop world-class campaigns
  • Proven experience launching campaigns in different markets around the world
  • Analytical and problem-solving experience
  • Project management experience
  • Knowledge of the social media industry landscape
  • Knowledge of Facebook ecosystem and landscape
  • Bachelor's degree in Business or Marketing
  • MBA
  • Management consulting and startup experience
  • Experience with consumer product marketing on social media products
  • Ability to thrive in a fast-paced, entrepreneurial, start-up environment

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