Product Marketing Manager, Online Audience Signals

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook seeks a Product Marketing Manager within the Monetization Product Marketing organization. This PMM will lead the Online Signals products. Online Signals are tools like the Facebook Pixel that enable marketers to do conversion tracking and optimization across Facebook. This PMM is charged with shaping the product strategy and to go to market for products that enable marketers to share their digital data. This person will manage the inbound analysis and go-to-market strategy for these products. The successful candidate must have experience developing long term product strategies and seeing them through with product management and engineering teams. The candidate must also demonstrate success in partnering with senior sales leaders on product revenue or product adoption programs in a fast-paced Internet or online marketing company. This thought leader will also represent the full product roadmap and suite of product and solution offerings to senior-level external clients and partners in an effort to drive product understanding and adoption across the Facebook family of apps and services. Success in this position requires a strong understanding of the advertising market and data management tools. Knowledge of Facebook's advertising products, a focus on client service and the ability to successfully manage a large, distributed team in a cross-functional, dynamic environment are also important. The successful candidate will have demonstrated experience influencing senior stakeholders in the organization, including product and sales leaders around the world. This person must be flexible, a cross-functional team player comfortable with a fast-paced, often ambiguous, environment. This is a full-time position will be based in our Menlo Park office.

Responsibilities

  • Analyze markets, products, and competition for the purpose of shaping the product direction alongside Product Management, Engineering and Design Leadership
  • Set strategies and frameworks with Product Management that lead the digital advertising industry in ways that only Facebook can
  • Effectively communicate with Sales leadership to distill and surface market feedback to product, engineering, and design teams for new and existing advertising products
  • Partner with Sales leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
  • Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl. PR, events, speaking opportunities, digital, etc.)
  • Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs

Minimum Qualifications

  • 8+ years professional experience in digital technology, advertising, or advertising technology
  • Knowledge of digital identifiers, cookies, data management platforms, pixels, SDKs, and other techniques
  • Experience building and launching identity products, services, and standards
  • Communication skills that are effective with technical, business, and external stakeholders
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders
  • Customer service orientation and experience in a client-facing capacity
  • Demonstrated ability to drive resolution in the context of competing perspectives
  • Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

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