Product Marketing Manager, Media - IGTV and Live

Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.

Instagram is looking for a passionate & seasoned Product Marketing Manager to lead creator growth strategy for IGTV and Instagram Live. You'll be responsible for creating business and product strategies, managing our go-to-market plans, and coordinating a cross-functional team building the future of mobile TV on Instagram. Ultimately, you'll be a key part of a team reimagining the way creators, artists, influencers & publishers get the most out of Instagram.
The ideal candidate will have a multi-disciplinary background-including business strategy, marketing, and analytical skills - and be passionate about the creator & media ecosystem. This is a full-time position based in our San Francisco office.


  • Help establish and grow IGTV & Live among creators, influencers and publishers
  • Partner with product management and engineering to define the strategy and product roadmap for IGTV & Live
  • Set our IGTV go-to-market strategy for creators, collaborating with our partnerships, marketing, PR, measurement and sales teams to create product positioning and marketing programs
  • Be the trusted advocate of creators, influencers and publishers by surfacing qualitative and quantitative insights to shape product direction, ensure product-market fit and scale adoption
  • Create materials & messaging that help creators get the most out of IGTV and the rest of Instagram's video surfaces
  • Catch unanticipated issues that arise along the way and see them through to resolution
  • 5+ years of business strategy, product marketing, marketing or media experience
  • Experience working with content creators and publishers
  • Experience launching and driving adoption for new products and services while owning and achieving KPIs
  • Experience understanding the marketing funnel and optimizing it at each stage
  • Experience conveying ideas to end users and engineering teams alike
  • Experience developing marketing strategies using both quantitative and qualitative insights
  • BA/BS degree
  • MBA
  • Experience working with or in support of diverse communities
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at .

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