Product Marketing Manager, Insights

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook seeks an experienced product marketer to join our team and help build insights tools for video creators and publishers. The successful candidate will drive market requirements into product planning to inform the development of insights and analytics tools for creators and publishers to connect videos to audiences. The right person can drive both strategy and execution, is analytical and creative and cares deeply about making Facebook into a platform that every video publisher uses to find and engage audiences.
This product marketing role is focused on the inbound phase of product marketing with content producers (publishers and individual creators) as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by producer segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, being the "voice of the publisher" and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning including associated messaging and positioning.
The ideal candidate will have experience building, launching and scaling insights and analytics products for videos. He or she must thrive as a leader of cross-functional teams, exhibit strong analytical and communication skills and have a strong bias for action.
This is a full-time position based in Menlo Park, California.

RESPONSIBILITIES

  • Drive product strategy bridging short-term execution and long-term vision
  • Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Analyze product performance, synthesize customer feedback and advocate improvements
  • Manage comprehensive, cross-functional activities including betas, positioning, policy and product documentation
  • Partner effectively with Product Management and Marketing Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market teams
MINIMUM QUALIFICATIONS
  • 7+ years experience with 3+ years working in a product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)
  • BA/BS degree
PREFERRED QUALIFICATIONS
  • Media experience including understanding of web and mobile technologies impact on video distribution both in US and globally
  • Experience working with video creators
  • Ability to develop working relationships and partner effectively with key stakeholders
  • Quantitative analytical ability and communication skills
  • MBA


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