Product Marketing Manager - Content, Facebook Analytics

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is looking for an experienced marketer and writer to drive the content marketing efforts for Facebook Analytics. Someone who's a great storyteller and can create unique, compelling content for driving awareness, engagement, and ultimately product growth. Ideal candidates should have a strong understanding of content marketing strategy, be metrics-driven, and have experience managing editorial calendars, and writing and distributing content. For this position, it's also essential to be up-to-date with new technologies and marketing trends. This position will be in our Menlo Park location.

Responsibilities

  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with marketing, product and design to produce high quality content including blog posts, white papers, decks, walk-through videos, messaging, and internal partner / sales training on a regular basis
  • Develop and manage an editorial calendar and style guide, and ensure deadlines are met
  • Measure and report on effectiveness of content initiatives to inform editorial calendar and identify new opportunities
  • Edit, proofread and improve content
  • Work cross-functionally (across research, marketing, product, design and other teams) to develop, distribute and optimize content for SEO and content marketing programs

Minimum Qualifications

  • BA/BS degree or equivalent
  • 5+ years professional experience in a content role in marketing, advertising or digital
  • Editorial mindset with an ability to predict audience preferences
  • Understanding of web publishing requirements
  • Experience in social media platforms
  • Ability to think creatively and strategically with an attention to detail and proven project management skills
  • Communication skills and ability to explain complex concepts in a straightforward, engaging way
  • Experience in a start-up environment

Preferred Qualifications

  • BA/BS degree in Marketing, Journalism or relevant field
  • Deep understanding or experience with analytics tools and growth strategies
  • Have experience as a blogger or journalist

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