Product Marketing Director, Solutions - CPG

    • Austin, TX

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is seeking an experienced global leader to join Business Product Marketing's Vertical Solutions team leading the CPG line of business. This leader will lead a team responsible for driving global CPG growth by shaping the product roadmap, and defining the integrated go-to-market approach. The successful candidate will have deep industry experience and be a strategic thinker, rigorous analyst, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will lead a highly skilled team of Product Marketers to synthesize industry insights and market feedback to shape product development, and collaborate with multiple cross-functional stakeholders to set shared priorities for go-to-market and product. This leader must have significant experience in the CPG industry, and should also be a skilled communicator, innovator and collaborative partner who thrives in a fast-paced, highly cross-functional environment. Strong executive presence is required to communicate both CPG market opportunities, and our Product roadmap to C-level audiences in client meetings, and on-stage at industry events.

  • Play a primary role in developing the holistic business strategy for CPG
  • Create multi-year, annual and semi-annual plans to drive revenue growth for the vertical
  • Distill market feedback across regions and categories into market intelligence that informs product roadmap
  • Consult with Product teams to help shape future development based on industry needs
  • Develop detailed go-to-market strategies, working cross-functionally with teams around the world in Sales, Marketing, Operations, Creative, Partnerships, Measurement & Analytics
  • Increase demand for Facebook's solutions by occasionally presenting at high profile industry events and in C-suite client meetings
  • Lead and develop a team of highly skilled Product Marketing Managers
  • BA/BS degree
  • 12+ years strategy, general management or brand management experience, including 8+ years of experience in digital media
  • Industry knowledge of the CPG vertical globally
  • Management experience including experience influencing leadership, cross-functional teams, and people who aren't reporting directly to you
  • Track record developing future leaders
  • Experience influencing stakeholders and driving resolution
  • Fluency in translating customer and consumer needs into product focus areas and requirements
  • Experience communicating the benefits of various marketing strategies to business audiences
  • Masters degree
  • Multinational experience
  • P&L and/or consulting experience
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


Back to top