Marketing Manager, Gaming

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities â€" we're just getting started.

Facebook is seeking an experienced digital marketer for its Publisher Solutions SMB team to build and execute integrated campaigns focused on driving adoption of Facebook's gaming developer products. The Marketing Manager will be responsible for lower funnel marketing campaigns using various digital channels. He or she must have a strong understanding of the gaming developer audiences. This role requires the ability to collaborate with analysts, growth leads, and cross-functional marketing partners to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of digital marketing, ad operations, CRM, and marketing measurement. This person will be asked to demonstrate thought-leadership, creative thinking, and the ability to work in a highly cross-functional environment. This position is full-time, based in our Menlo Park offices.

RESPONSIBILITIES

  • Build quarterly integrated marketing plans across paid, earned, and owned channels to grow adoption of Instant Games and the Games SDK
  • Drive funnel optimizations and specific product/feature adoption among targeted developer audiences
  • Evaluate market trends and product fit to develop targeted acquisition programs for developer audiences
  • Partner with cross-functional marketing, analyst, IT teams to build and deploy lifecycle email campaigns, including nurture and cross-sell programs
  • Manage agency partners to budget, structure, and optimize global media campaigns based on ROAS and target CPAs
  • Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
  • Synthesize learnings into actionable insights to shape plans and report best
  • Structure ongoing tests to measure program impact and effectiveness of creative, segmentation, and channel
MINIMUM QUALIFICATIONS
  • Experience in ad ops or marketing operations with experience in Marketo and Facebook Ads Manager
  • 5+ years of experience in Digital Advertising, Lead Generation and/or lifecycle marketing
  • Experience marketing to developer and/or B2B Tech audiences
  • Analytic and quantitative experience - experience using data to develop and measure marketing campaigns
  • Experience working both strategically as well as in an executional capacity to build and deploy campaigns


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