Marketing Manager, F8

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Each year Facebook hosts F8, our annual conference where developers and businesses come together to explore the future of technology and learn how Facebook connects the world through new products and innovation. The event includes keynotes where leadership shares our vision for Facebook, a number of sessions that dive into technology and developer-related topics, interactive experiences and demo floor, and the opportunity to meet one-on-one with members of the Facebook team.

Facebook is seeking an experienced Marketing Manager to drive F8 program management and content strategy, and who brings a passion for our company and our technology. As an F8 Marketing Manager, you will be responsible for developing program strategy, overseeing various aspects of program development, aligning a number of internal stakeholder groups, and helping to develop the overall F8 narrative. In addition, you will work with product teams (PM), product marketing managers (PMM), and Communication managers throughout the company on messaging and content strategy for launches, announcements and break-out sessions to ensure an inspiring, informative and coherent F8 experience.

The right person is passionate about our company and our technology, and can drive both strategy and execution, build effective relationships, and has strong communication skills. This person thrives in dynamic, fast-paced environments, enjoys working across a number of teams to pull together cohesive messaging, and cares deeply about technology & innovation. He or she must have demonstrated experience driving complex cross-functional efforts, and exhibit excellent skills in project management, communication, brand and product positioning, creative marketing. This is a full-time position based at our headquarters in Menlo Park.

Responsibilities

  • Collaborate with numerous stakeholders to develop the program strategy for F8
  • Work with product teams, product marketing & PR across the company to develop a shared overarching narrative and a bridge to product announcement communications
  • Plan, coordinate & project manage the development of sessions across the company for F8.
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations by being the voice of the developer and consumer on how to bring our messages to market
  • Drive marketing strategy for key aspects of F8, such as paid & organic media, website, app, and registration
  • Project manages specific areas of the conference
  • Partner closely with cross-functional teams across the company, including Product, Marketing, Policy, PR/Communications, Legal, Design, and more
  • Demonstrate understanding of what the broader Facebook ecosystem and competitive landscape

Minimum Qualifications

  • BA/BS degree
  • 10+ years professional experience in Marketing, Product Marketing or Product Management in Internet and/or technology
  • Experience of B2B and/or B2C marketing, including online and events
  • Experience working in a fast-paced, always-on, start-up environment
  • Experience working in matrix and cross-functional organizations
  • Experience partnering with Product Management and Engineering organizations
  • Experience communicating to a variety of audiences, including both technical and consumer
  • Demonstrated capacity to communicate large-scale concepts
  • Analytical ability, communication and time management skills
  • Ability to think creatively and strategically and proven project management skills

Preferred Qualifications

  • MBA or other relevant advanced degree
  • Management Consulting and/or technical background

Meet Some of Facebook's Employees

Peipei Z.

Manager, Global Client Solutions

Peipei helps Facebook’s top clients devise solution-based and results-driven social media strategies. She creates strategic partnerships to help people and brands connect in a more meaningful way.

Cristina T.

Sr. Manager, WhatsApp Customer Support & Localization

Cristina manages the WhatsApp customer experience, translating the application into multiple languages and troubleshooting communication services worldwide.


Back to top