Lead - Creative Shop

(London, United Kingdom)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

Come be part of the creative team at Facebook that is leading the industry in new ways to build advertising ideas in the rapidly changing media, mobile and marketing world. As a Bridge Lead, you’ll be leading a team tasked with inspiring and influencing global brands and how they build strategies, concept ideas and execute campaigns on Facebook, Instagram, Messenger and the next set of Facebook ad platforms. You will do this by co-developing lighthouse campaign work, building scalable programs, crafting industry-leading thought pieces, as well as helping to shape the core Facebook and Instagram advertising products and platforms. You’ll go deep with a set of world-class brands, as well as scale by positively influencing thousands of others. You have experience working inside or alongside global brand ecosystems and feel called to transform the industry from the inside out. You must have a high bar, great creative taste and the work to prove it. You can inspire a room of CEOs as well as the most junior in-house or agency designer. The role will go from zoomed out-ideating new global marketing systems that can work on our platform to zoomed in-rolling up sleeves and shipping work with agencies as well as bespoke work from scratch. In this role you will be a confidante, a go-to partner for CMOs and CEOs who needs to know what’s great and what’s next. You are strategic, charming and passionate. A born collaborator and builder who can work with partners to reinvent the global connectedness of their creative and media infrastructures. You and the team you manage will be some of the first to build with the latest ad products. Your passion for provocative, smart, creative ideas along with your skills as a builder will be a great addition to the superpowers of this team. You’re a builder, do’er, and live to create ideas and transform them into actual programs, packages and pieces of code that will impact a billion + people and millions of brands. This is a full-time position based in our New York or London offices.


  • Manager – Don’t think management, think manager. This is about unleashing the core talents of each person on your team, and helping them to build out new areas of expertise. Along with managing people, this role is about managing a positive team culture that thrives on ideas, positivity, pioneering and collaboration
  • Partner – Be the “go-to” partner with key sales leaders. Be at their side as they manage the huge books of business they’re responsible for. Help strengthen their vertical strategies, support their big bets and innovate on their approaches to driving value for clients. You’ll be asked to bring your business acumen to the table including a deep understanding for how ideas drive success within specific business verticals
  • Catalyst – Be a strategic & creative catalyst. You will be held responsible for the quality and efficacy of the work, and therefore expected to guide / inspire your team and portfolio of work with the goal of delivering beautifully crafted, insight-based ideas that drive success for our clients
  • Protector – Be a filter for the projects your team focuses on, based on creating the greatest amount of impact – for our clients and for Facebook. This is about managing our most precious (peoples’ time and talent) resource carefully
  • Thought Leader – Be a creative and strategic thought leader that the larger Facebook team taps into to help build and deliver our narrative to clients, the broader business community and internal teams
  • Builder – Be a Creative Shop practitioner – step in and lead / co-lead projects when needed
  • Expert – Be an expert on Facebook’s set of marketing tools – ad products, insight tools, data partnerships, platform and measurement systems so that you can guide your team and the set of businesses your team supports
  • Innovator – Step up and drive positive change for our team – from the way we partner with XFN teams, approach our work, scale our trade, and work together as a global team
  • Develop, in partnership with your team and important internal partners, a set of ideas that will positively influence the way 1000s of brands and partners build on Facebook and Instagram
  • Manage a team that ships a range of work designed to do the above – from lighthouse advertising ideas in partnership with talented global leadership within brands, to systems that inspire and provide guidance to those we can’t work with hand-in-hand
  • Be a thought leader and use the stages, the press and the suite of marketing platforms our internal marketing team has built to influence the industry
  • Positively influence Facebook and Instagram’s advertising platforms to address the barriers that brands and partners have to creating valuable advertising ideas – or to invent new ways to inspire richer storytelling / more useful advertising
  • Scale your team’s ideas across the globe
  • Influence creative agency work and approach to Facebook.

Minimum Qualifications

  • 10+ years of experience as a creative in advertising or in global brand management
  • Previous experience as a Creative Director required
  • Have a proven track of being an excellent people manager
  • Have a deep understanding on how to build, inspire and execute brand and direct response marketing across multiple verticals
  • Excellent verbal and written communication skills – you should be able to clearly articulate your ideas in a way that resonates with your team, internal partners, clients and agencies
  • Proven leadership ability. Both the innate ability to think strategically and influence others as well as the ability to drive cohesion and maintain focus and momentum in the midst of chaos
  • Empathy and enthusiasm for businesses – big and small, brands of all kinds
  • Experience developing strategically grounded, brilliant creative applied in digital and offline mediums
  • Excellent storytelling – being able to bring an idea to life on a white board or presentation is quite important
  • Creative – the ability to come up with, and articulate the anatomy of, a concept. Also, the ability to reshape a concept across all media
  • Entrepreneurial – We’re still only 1% done at Facebook – this team is inventing every day and it takes tenacity, bravery and the ability to see the big opportunities to thrive here
  • Strong ability to weave together a story, using market research, social insights, visualization tools and of course original thinking
  • A strong eye for big ideas and ability to guide / inspire teams towards great ideas
  • Ability to think at a high level about product strategy and vision (not just ‘how it should look’ but ‘what we should build’)
  • A link to your portfolio is required
  • Bachelor’s degree or equivalent
  • Experience with Keynote / PowerPoint essential
  • Illustrator and Photoshop a plus.Competitive Salary including the following benefits apply:
  • Medical Benefits
  • Dental Benefits
  • Vision Benefits
  • Pension Benefits
  • Life Assurance
  • Ride2Work
  • Childcare Benefits
  • Other Benefits Gym Pruhealth Partner Gyms
  • Transport
  • Laundry Benefit 2015 UK Holiday Calendar
  • Paid Time Off (PTO): 25 Paid vacation days per year
  • Posted: 10th October 2016
  • Closing date: 8th November 2016

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