Integrated Media Manager Lead, Video

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities â€" we're just getting started.

We're looking for an experienced consumer media professional to join our in-house media team. The ideal candidate is passionate about understanding audiences, crafting distribution strategies and scaling world-class teams. This role will be responsible for managing a team that drives media strategy and execution across Facebook consumer marketing. The right person can lead both media strategy and hands-on execution, effectively collaborate with cross-functional partners, and establish operational excellence to maximize impact across the team.

RESPONSIBILITIES

  • Manage team of media managers running campaigns to drive Facebook's brand and product goals among the consumer audience
  • Develop media strategies and plans to drive awareness, consideration and adoption of Facebook's product offerings
  • Demonstrate thought leadership in media strategy, innovation and measurement with an emphasis on digital marketing efforts
  • Maximize relationships with cross-functional partners across product marketing, creative, PR, partnerships, finance and analytics teams to develop impactful, integrated work
  • Serve as a credible, expert voice internally to represent media strategy
  • Leverage quantitative and qualitative insights from research and analysis to influence media and audience strategy, while also informing tactical planning, execution and optimization
  • Develop and execute effective media strategies while simultaneously rolling-up your sleeves tactically
  • Help to intelligently scale the consumer media team, while establishing operational best practices around plan development, media investment management, systems and tools and streamlined measurement
  • Partner with manager to steward the team's development and career growth
  • Understand specific needs, media consumption nuances and sensitivities of consumers in both developed and emerging markets around the world
MINIMUM QUALIFICATIONS
  • 8+ years of developing and leading integrated media strategies, plans and campaigns
  • 2+ years of people management experience
  • Knowledge of current trends and innovation in media, tracking, analytics and research
  • Experience of working in a fast-paced, ambiguous environment
  • Experience working on high visibility consumer and/or tech brands developing and executing multimedia campaigns
  • Knowledge of MRI, comScore, Nielsen
  • Communication skills
PREFFERED QUALIFICATIONS
  • Experience managing a growing team and working effectively across all levels of management, teams, and disciplines
  • Deep knowledge of the Facebook advertising platform and expertise in crafting media solutions that drive positive outcomes
  • Deep knowledge of the video landscape, particularly within digital media channels
  • Experience with planning and executing consumer media campaigns across multiple audience groups
  • Paid media experience across social, digital and offline channels
  • Able to initiate and drive opportunities independently, while operating in a complex organization
  • Operationally minded


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