Industry Manager, CPG

(Chicago, IL – New York, NY)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

The Industry Manager will manage the Facebook monetization strategy for select segments of the CPG Verticals within the US. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build and manage a strategically focused / consultative sales team, selling Facebook’s suite of advertising solutions to advertisers. We are looking for a self-starter who has demonstrated success dealing with ambiguity, managing teams, and solving problems with limited oversight. Ideal candidates will have management experience in a sales environment as well as extensive experience selling cross-network online marketing solutions such as direct response, integrated sponsorships, and display advertising within the industry. This role will be located at either our Chicago, IL or New York, NY office.

Responsibilities

  • Play the lead role in developing the holistic business across a series of CPG based verticals prioritizing business opportunities for Facebook and our family of brands, including Instagram
  • Work cross functionally with in-market teams, Global Regions, Business Operations, Platform, Measurement / Metrics, and Product Marketing to optimize our client efforts
  • Consult with Product Marketing to help shape product development in support of client needs
  • Guide the creation of persuasive presentations and stories that demonstrate the value of Facebook to clients for both b2c and b2b marketing
  • Identify the winning strategies and scale the insights throughout the vertical
  • Increase the effectiveness of the team by recognizing opportunities for new approaches
  • Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies
  • Build, train and maintain a high performing team

Minimum Qualifications

  • 8+ years marketing and sales experience, with 5+ years in digital media
  • Experience driving revenue opportunities and established partnerships
  • Understanding of technology and trends that are changing the advertising business
  • Experience in solving both performance based and branding objectives
  • Experience communicating the benefit of marketing opportunities to partners and brands
  • Communication and presentation skills with an emphasis on translating insights, product information, and data into client value
  • Proven ability to forge relationship with top marketing decision makers at brands and agencies
  • Demonstrate success as a leader of change, achieving operational excellence by introducing new performance measures, processes, and systems

Preferred Qualifications

  • 3+ years team leadership experience
  • Management experience and skills with the ability to lead cross-functional teams and people not directly reporting to you

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