Head of EMEA SMB, Regional Product Marketing

(Dublin, Ireland)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook seeks a product marketing leader to drive adoption and growth of advertising solutions for Small and Medium-sized Businesses (SMBs) across Facebook, Instagram, Messenger, Audience Network and future applications and services. The successful candidate must have experience closely partnering with product and sales leaders on successful product revenue or product adoption programs in a fast-paced digital marketing company. The demonstrated ability to lead strategic planning and tactical execution in support of channel marketing efforts is also required. This thought leader will also represent the full product roadmap and suite of product and solution offerings to external clients and partners. A deep understanding of and affinity for SMBs is highly desirable.Success in this position requires a strong understanding of the advertising market, Facebook's advertising products, and the SMB ecosystem. It also requires a focus on client service and the ability to successfully manage a large, distributed team in a cross-functional, dynamic environment. The successful candidate will have demonstrated experience influencing senior stakeholders in the organization, including product and sales leaders around the world. At the same time, the leader of this regional product marketing team will need to be a strong, hands-on operational manager who is able execute against business objectives while growing and developing teams and individuals. This is a full-time position will be based in our Dublin office.

Responsibilities

  • Manage a team
  • Set goals and mentor team members to deliver on team objectives
  • Partner with regional Sales leadership and product marketing managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
  • Communicate with sales leadership to distill and surface market feedback to product teams for new and existing advertising products
  • Inspire action through data-driven insights and execute with operational rigor and efficiency
  • Shape internal training programs to educate the regional sales force on a growing set of advertising solutions
  • Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl. PR, events, speaking opportunities, digital, etc.)
  • Cross-functional team player comfortable with a fast-paced, often ambiguous, environment
  • Drive best practice creation & implementation of solutions
  • Ensure the right level of alignment, consistency and flexibility in approach across product marketing organization to meet the needs of SMBs and scale impact

Minimum Qualifications

  • BA/BS degree or equivalent
  • 10+ years professional experience in technology or advertising
  • Product marketing experience in the web technology sector and demonstrated ability to contribute at strategic, operational and tactical levels
  • Experience presenting to groups/C-level executives
  • Proven record of mentoring and leading a team
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders
  • Customer service orientation and experience in a client-facing capacity
  • Demonstrated ability to drive resolution in the context of competing perspectives
  • Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

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