Global Industry Marketing Manager, Ads Research & Measurement Lead

(Menlo Park, CA – New York, NY)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

Facebook’s Global Industry Marketing team is actively seeking a full-time and experienced marketing professional who will drive key industry marketing initiatives on a global scale—particularly those that relate to an all-important topic: advertising measurement. The New York or Menlo Park -based Measurement Marketing Manager will be responsible for developing and driving a strategic industry marketing plan related to Facebook’s ads research and measurement practice and educating the industry. He/she will also be tasked with identifying and (and securing) corresponding speaking opportunities, both internally and externally. The Industry Marketing Manager role will also require an extensive amount of relationship-building—from forging strategic partnerships with industry associations to gaining the trust of cross-functional partners and key stakeholders worldwide. The individual who ultimately steps into this role must possess exceptional organizational and communications skills—and a marketing mindset that is as strategic as it is creative. The Industry Marketing Manager must be someone one who is a self starter and thrives in an extremely fast-paced and entrepreneurial environment. He/she should possess a strong work ethic, as well as a genuine passion for marketing, measurement and, above all else, the Facebook mission.

Responsibilities

  • Proactive & Prioritized Industry Marketing Plan:
  • Develop an industry marketing plan that outlines ways to engage with key industry associations and secure relevant speaking opportunities
  • Operationalize & scale this plan via processes, best practices and cross-functional collaboration
  • Manage external vendor for speaker placement, pitching and logistics
  • Exercise excellent judgement when it comes to identifying and negotiating sponsorship deals that will help tell Facebook’s measurement story
  • Identify, pitch and manage key activations at industry events
  • Reactive Industry Plan:
  • Develop a reactive (and scalable) plan to effectively manage lower tier opportunities
  • Speaker Program:
  • Manage the global speakership and industry relations program for our measurement practice
  • Creating a robust speaker program by identifying relevant industry opportunities
  • Create an internal speaker program that will not only elevate the profiles of Facebook’s current measurement thought leaders, but will also prepare Facebook’s next generation of measurement speakers
  • Build strong both internally and externally to ensure the Global Industry Marketing team is always aware of (or ahead of) the current state of the industry
  • Manage the Global Industry Marketing team’s speaker database
  • Partner closely with the broader Global Business Marketing team to infuse measurement into all speaking opportunities
  • Be the industry expert in measurement-related opportunities and identify tangential opportunities that will broaden the impact of measurement messages
  • Develop and maintain a database of competitive intelligence around measurement presence at major events and tentpoles
  • Proactively foster, develop and drive thought leadership in support of Global Marketing Solutions goals (note: The Global Business Marketing and Global Industry Marketing teams sit within Facebook’s Global Marketing Solutions division)
  • Closely collaborate with event marketing peers on internal and industry events to ensure there is great cohesion or integration at all times
  • Industry Partnerships
  • Forge partnerships with key industry organizations for long-term benefit to both the partner, Facebook and the broader industry
  • Develop a co-marketing plan with these organizations that includes activation, speaking and content
  • Partner closely with XFN teams to realize the full potential of these partnerships

Minimum Qualifications

  • 10 + years of industry marketing experience that demonstrates knowledge of relevant partners and in the measurement space
  • Understanding of advertising research and measurement as it relates to marketing—and of key client challenges
  • History of relationship-building, particularly with industry leaders, industry association leaders, etc.
  • Experience in developing and producing industry marketing programs (identifying and securing speaking engagements, developing and driving strategic positioning and messaging, etc.)
  • Organizational and project management skills
  • Skilled when it comes to working cross-functionally and building relationships with key stakeholders
  • Experience in managing an editorial calendar and pitching ideas and stories
  • Ability to think both creatively and strategically
  • Ability and willingness to work autonomously

Preferred Qualifications

  • Experience managing PR agency

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