Employment Brand Manager, North America

(Menlo Park, CA)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

Facebook’s Global Employment Brand Team is seeking an Employment Brand Manager for North America to drive strategy and execution of our recruitment marketing and brand efforts in region. In this role, you’ll develop marketing campaigns to promote Facebook as a great place to work and authentically communicate about our unique culture. This is a highly collaborative role; you’ll partner across Recruiting, Communications, PR, Engineering and Business to identify opportunities and solutions to support recruiting and brand goals. You have a track record of building beautiful and engaging marketing content. Your passion for smart and creative ideas, along with your resourcefulness will be a great addition to the superpowers of this team. Optimism and out-of-the-box thinking are most welcome. This position will be based in either our New York, NY or Menlo Park, CA offices.


  • Manage day-to-day planning and execution of brand and marketing efforts to support regional hiring initiatives. Create marketing programs and campaigns, from brief development to implementation, including:
  • Work with partners to determine internal and external needs. Create marketing goals and objectives for our hiring areas with a strong emphasis on engineering and tech hiring
  • Develop content for our website and recruiting channels, manage execution
  • Manage ad campaign strategy for the region and hiring pipelines
  • Leverage opportunities to engage employees in employment branding efforts
  • Evaluate metrics, report on campaign results and determine ROI
  • Positively position and increase brand awareness for Facebook as a company to work for
  • Create engaging content to share through our channels, including website and blog features, photos, videos, mobile games and puzzles, print collateral, event properties, and communication templates
  • Strategically use Facebook products in recruitment efforts, i.e. LIVE video, 360 video, Messenger, Instagram, Facebook ad products
  • Champion diversity and inclusion internally and externally
  • Collaborate with design, production and web development teams
  • Positively impact the candidate and employee experience

Minimum Qualifications

  • 5+ years relevant recruitment marketing experience
  • 2+ years experience executing employment brand campaigns
  • 2+ years project management experience
  • 2+ years copy writing skills

Preferred Qualifications

  • Tech and Engineering communication and marketing experience
  • Ability to help our recruiting and hiring teams connect with candidates in a meaningful and impactful way
  • Ability to integrate business needs into marketing campaigns
  • Ability to independently identify and act on priorities and leverage opportunities
  • Ability to articulate concepts and solutions
  • Relationship building skills in a cross-functional environment

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