EMEA Marketing Lead, AR\/VR

In the AR/VR organization, we're building the next generation of devices and experiences that make people feel closer. This includes Oculus and Portal products, AR and VR software and content, and research and development labs. We're looking for an experienced marketer to lead consumer marketing for AR/VR in EMEA. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds our AR/VR brands and accelerates the growth of our business in EMEA. Our ideal candidate is a passionate marketer, enthusiastic about new technology, with strong strategic and creative instincts honed at some of the world's best brands. They will have had experience leading marketing in the EMEA region; setting commercially-oriented marketing goals and strategy, building marketing plans, launching successful integrated marketing campaigns, orchestrating multiple internal teams and external agencies, and demonstrating the value of marketing investment to driving the business in the short- and long-term. Additionally, they are a highly effective communicator and collaborator with other teams, including the Global and Regional Marketing, Sales, Creative, Comms and Growth teams. They're able to lead a large, geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.

Competitive Salary including the following benefits apply:

Medical Benefits
Dental Benefits
Vision Benefits
Pension Benefits
Life Assurance
Childcare Benefits
Gym Benefits
Transport benefits
Laundry Benefit

Date posted: 31st March 2020
Closing date: 28th April 2020


  • Drive adoption of our platforms and build the long-term health of AR/VR brands in EMEA
  • Provide leadership and coordination of all AR/VR Marketing in EMEA
  • Direct integrated marketing strategy, plans and execution across AR/VR suite of brands and products
  • Cultivate strong working relationships with internal teams, including Global and Regional Product Marketing, Creative Channel, Sales, Comms, Growth teams and others, as well as external agency partners, in the development of breakthrough and effective marketing
  • Communicate effectively with leaders, stakeholders and teams throughout the organization, driving transparency, coordination and alignment on marketing plans
  • Demonstrate the return of marketing investment for the business in the short- and long-term
  • Lead resource planning for AR/VR Marketing in EMEA markets, working in partnership with XFN teams
  • 10+ years' experience leading marketing for consumer-facing brand(s) in EMEA
  • 3+ years' experience leading marketing for a consumer technology brand in EMEA
  • Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
  • Proven experience developing bold, breakthrough integrated marketing campaigns that drove measurable results at a local or regional level
  • Effective and inspiring partner to creative agencies in developing stand-out marketing communications
  • Strong communicator, able to clearly articulate marketing's role in driving the business
  • Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
  • Fluent in English and advanced language skills in either German or French
  • Able to travel to other markets - 20% of time
  • Bachelor's degree
  • Experience in AR, VR or related fields
  • Advanced qualifications in Business and/or Marketing
  • Fluent in German and/or French
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