Director, NA Product Marketing

(Menlo Park, CA – New York, NY)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

Facebook seeks a leader to head the Product Marketing organization and drive the go-to-market strategy for our advertising solutions in North America, including Facebook, Instagram, Messenger and other new products. The successful candidate must have experience closely partnering with senior sales leaders on successful product revenue or product adoption programs in a fast-paced Internet or online marketing company. This thought leader will also represent the full product roadmap and suite of product and solution offerings to senior-level external clients and partners in an effort to drive product understanding and adoption across the Facebook family of apps and services.Success in this position requires a strong understanding of the advertising market, Facebook’s advertising products, a focus on client service and the ability to successfully manage a large, distributed team in a cross-functional, dynamic environment. The successful candidate will have demonstrated experience influencing senior stakeholders in the organization, including product and sales leaders around the world. At the same time, the leader of this regional product marketing team will need to be a strong, hands-on operational manager who is able execute against business objectives while growing and developing teams and individuals. This person must be flexible, a cross-functional team player comfortable with a fast-paced, often ambiguous, environment. This is a full-time position will be based in our New York, NY or Menlo Park offices.


  • Manage a high-performing team across North America
  • Set goals and accountabilities and mentor team members to deliver on team objectives
  • Partner with regional Sales leadership and product marketing managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
  • Effectively communicate with sales leadership to distill and surface market feedback to product teams for new and existing advertising products
  • Inspire action through data-driven insights and execute with operational rigor and efficiency
  • Shape innovative internal training programs to educate the regional sales force on a growing set of advertising solutions
  • Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl. PR, events, speaking opportunities, digital, etc.)
  • Drive best practice creation & implementation of solutions
  • Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs

Minimum Qualifications

  • 10+ years professional experience in technology or advertising
  • Product marketing experience in the web technology sector and demonstrated ability to contribute at strategic, operational and tactical levels
  • Communication skills
  • Experience presenting to large groups/C-level executives
  • Proven record of mentoring and leading a team
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders
  • Customer service orientation and experience in a client-facing capacity
  • Demonstrated ability to drive resolution in the context of competing perspectives
  • Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

Preferred Qualifications

  • BA/BS degree

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