Director, Brand Strategy

Facebook serves over 2.7 Billion people across its family of apps and technologies including WhatsApp, Instagram, Messenger and Oculus. As the company finds itself at the center of so much public debate, the importance of building a strong brand has never been more of a priority.

Facebook is looking for a Director, Brand Strategy to lead teams within the Global Consumer Marketing team. A leader with proven experience of building global brands, who likes to stay close to the work. We are looking for someone who is both humble and inspiring - able to unlock the human and cultural story behind every data point, challenge assumptions and inspire creatives and product teams to develop impactful marketing strategies in service of real human needs.

To be successful at Facebook, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. With a proven ability to: use data to identify insights and build compelling stories, ask and answer different and difficult questions, inspire and support teams with data, evaluate work, learn and adapt quickly.

This role is located in either San Francisco or Menlo Park and will report to the Head of Brand Strategy.


  • Become an expert of Facebook's products and Community
  • Lead a team of Brand Strategists
  • Apply focused strategy across diverse, concurrent campaigns and partnerships
  • Champion the human, making sure we are focused on the needs of real people, in the real world
  • Commission and analyze research (qualitative, quantitative, ethnographic), collaborating with internal research teams as well as working with external specialists
  • Analyze Cultural, Technological and Market trends to inform strategic and creative development
  • Capture and bring to life powerful human insights
  • Develop sharply focused creative briefs and deliver inspiring creative briefings
  • Collaborate and support creative teams before and after the briefing
  • Clear and compelling presentation of strategies and ideas to executive stakeholders grounded in data
  • Campaign evaluation and optimization
  • 10+ years experience as a brand planner or strategist at a brand design or creative agency, consultancy, research company or internal brand-based team
  • 8+ years experience leading brand strategy and planning teams
  • Experience collaborating with organizations
  • Experience in the tech sector
  • International experience
  • Reputation management experience
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at .

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Facebook is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. You may view Facebook's Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, Facebook participates in the E-Verify program in certain locations, as required by law.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at . Requests sent to this email address that do not pertain to disability or religious accommodations cannot be answered.

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