Creative Strategist, The Creative Shop, ANZ

(Sydney, Australia - Melbourne, Australia)

Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.

Come be part of a team at Facebook tasked with inventing and building world-class, socially designed marketing ideas for the world's largest brand marketers. The Creative Shop works with advertisers, agencies, and studios to develop best-in-class creative across Facebook, Instagram, and other emerging platforms. Our team has grown from a variety of backgrounds, like Brand Strategists and Creative Directors but we're united by our passion for game-changing creative work. You'll leverage your full range of storytelling abilities to present your ideas to our partners. You'll then work hand in hand with Sales, Product and Engineering to help our partners build and ship these ideas in market. You're a builder, do'er, and live to create ideas and transform them into actual programs, packages and pieces of code that will impact a billion + people. If you're ready to put your boot on the neck of the marketing world come join us. This position is full-time and located in our Sydney or Melbourne office.


  • Drive brand and business strategy discussions of our top global clients to uncover huge business needs and opportunities in different APAC markets
  • Uncover social insights and develop Facebook and Instagram solutions that drive the key business goals while maintaining a high bar for creativity
  • Partner with others on the team, and also in the marketplace, to make your and their ideas shine, leveraging best practices to all campaigns and creative executions
  • Be a thought leader on how Facebook and Instagram are fundamentally changing brand and direct response marketing, taking advantage of both strategies when applicable
  • Work with Product teams on both Facebook and Instagram platforms to learn and use new product solutions driving timely innovation and relevance for global clients on local markets
  • Continually inspire our global clients with a vision for their brands, game-changing ideas and plans to get them executed

Minimum Qualifications

  • Experience developing strategically grounded, brilliant creative
  • Strong passion for visual storytelling via photography, videography and/or animation
  • Fluent in all aspects of Facebook, from the massive reach to mobile and video best practices
  • Fluent in all aspects of Instagram, from the creative community to creative excellence
  • Articulate with critique of both strategic approach and aesthetic execution
  • Excellent storytelling, verbal and written communications skills
  • Able to think big and apply that to the wide range of opportunities – from individual campaign ideas to full on, long-standing content franchises
  • Entrepreneurial – this team is inventing everyday and it takes tenacity, bravery and the ability to see the big opportunities to thrive
  • Strategic – Deep understanding of brand marketing and how to build brilliant strategies across multiple verticals
  • Creative – Able to think big and apply that to the wide range of opportunities – from individual publishing ideas to campaign ideas to full on, long-standing platforms
  • A strong passion for people and desire to uncover consumer behavior, to help our global clients connect with customers in an impactful way
  • 8+ years of experience in brand marketing/advertising
  • Bachelor's degree or equivalent
  • Experience with Keynote and PowerPoint. Experience with InDesign, Illustrator, Photoshop a plus

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