Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
The Consumer Research team is a research and analytics group focused on understanding consumer behavior both on and off Facebook Family of Apps and Services. Working with stakeholders across the company, the team develops hypotheses and investigates, designs and executes research toward those hypotheses. The results can often influence the Facebook ad product roadmap and be published to help the advertising industry understand evolving consumer behavior.
Facebook seeks a Consumer Researcher to build relevant quantitative research specializing in consumer behavior for the APAC region. You will work close and represent the Marketing Science Research team in region and bring awareness and education of our on-going initiatives, along with mapping across our cross-function partner teams (e.g. marketing, product, sales, communications) the priorities to the region and communicate trends in consumer behavior and the media landscape. Your research will focus on leveraging large internal and external data sets to uniquely describe consumer behavior shifts.
The ideal candidate will be a seasoned researcher with a strong working knowledge of statistical analysis and data mining, experience deriving insights from large complex data sets, and demonstrated experience influencing and working cross functionally with internal partners. This position is full time and located in our Singapore office.
- Apply your expertise in research design, analysis and the presentation of data to uncover unique actionable insights around trends and shifts on people's behavior across industries
- Define insightful hypotheses and identify methods to leverage Facebook's large internal data sets to validate hypotheses and enhance 3rd party research work with proprietary data
- Build meaningful cross-functional relationships with our partners in APAC and help activate our research to internal and external audiences (e.g. educating teams on available research and tools and presenting in industry conferences)
- Focus on impact and demonstrate the ability to prioritize research projects based on team and regional priorities
- Able to reflect the landscape and consumer context that is unique to the APAC advertising industry and prioritizing research projects based on competing demands
- 5+ years' experience in consumer insights (or related) research or 2+ years' experience with an advanced degree
- Proven understanding of quantitative research and track record of using data to support points of view
- Experience in a range of research methodologies with expertise in at least one technical field (e.g. Statistics, Survey Methodology, Experimental Design, etc.)
- Strong process, project and vendor management skills with successful experience partnering with cross-functional teams
- Experience with hands-on data analysis in SQL, Python, R or other similar coding languages
- Ability to communicate complex analysis and results to any audience
- Understanding of the regional APAC landscape
- Track record of translating research into actionable insights for the marketing and advertising industry
- Experience working at/with the digital media industry
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