Communications Planning Manager

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started. Role Description We are hiring a Communications Planning Manager, Germany to join the Communications Planning and Media Investment (CPMI) team, part of Facebook's Consumer Marketing organization. The CPMI team are responsible for communications planning, media strategy and execution for all consumer-facing campaigns across the Facebook family of apps. This role is responsible for managing all of Facebook's campaigns within Germany. The role reports into the Communications Planning Lead, DE. The role is based in Berlin but may require regular travel to Menlo Park (Facebook HQ).

Competitive Salary including the following benefits apply:

Medical Benefits
Dental Benefits
Vision Benefits
Pension Benefits
Life Assurance
Childcare Benefits
Gym Benefits
Transport benefits
Laundry Benefit

Date posted: 19th August 2019
Closing date: 16th September 2019

COMMUNICATIONS PLANNING MANAGER RESPONSIBILITIES

  • Development and execution of all DE consumer facing campaigns. Ensuring that campaigns align with the global strategy, business objectives, incorporate industry innovation, measurement and leverage appropriate channels across both digital and traditional
  • Work with Decision Science (our internal analytics team) and Insights to develop audience definition and insights, the campaign learning agenda and measurement plan. Post campaign to evaluate the performance and to share learnings to further our understanding of the true incremental impact of our investments
  • Collaborating with our media agency to develop the strategy, plan and oversee the execution
  • Dotted line responsibility for the EMEA or DE On Platform Buyer
  • Aligning with the central CPMI Centre of Excellence team to create and implement best practices, media investment plans, channel strategies and joint business partnerships with strategically important partners (publishers, broadcasters etc)
  • Build strong relationships and ensure alignment across the global CPMI team, including but not limited to: the Communications Planning Lead, Germany and other CPMI country managers and leads
  • Build strong cross-functional relationships across the International and central marketing teams, Decision Science, Insights, Creative and relevant sales teams
MINIMUM QUALIFICATIONS
  • Experience in planning and/or campaign execution, either within an agency or within a client organisation
  • Experience working in data-driven environments
  • Experience presenting to project stakeholders and leadership
  • Experience navigating cross-functional teams and dynamics
  • Experience representing and advocating for team objectives across varying levels of stakeholders
  • Knowledge of current trends and innovation in media, tracking, analytics and research
  • Experience pulling insights from data and tell a story using those insights
  • Experiencing leading multiple full funnel media strategies from inception to launch
  • Experience communicating in the role of individual channels vs. how channels complement each other in a plan
  • Knowledge of testing scenarios/methodology (i.e. A/B testing online and matched market testing offline) and the benefits and drawbacks of testing
PREFERRED QUALIFICATIONS
  • Experience working within a team in a fast-paced, ambiguous environment
  • Ability to communicate and work effectively with people who have varying levels of expertise
  • Ability to pull runs from MRI, Kantar or Simmons
  • Experience building a thorough competitive analysis
  • Experience working directly with a creative team to guide channel best practices
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com .

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Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com . Requests sent to this email address that do not pertain to disability or religious accommodations cannot be answered.

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