Chief Marketing Officer

(Menlo Park, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is looking to hire a Chief Marketing Officer to build, manage and inspire a global marketing organization focused on its consumer business and overall company reputation. This position requires substantial experience across the full suite of consumer marketing disciplines for product marketing, digital marketing, regional and country programs, social media, retail and channel marketing, marketing analytics, branding, events and partnerships. This executive is a natural storyteller with a passion for new markets and technologies, connecting with consumers in non-obvious and creative ways. This executive must welcome the challenge to build marketing in an organization that is engineering led and still learning to capitalize on marketing's impact. As a key member of the Facebook management team, this executive will be responsible for the company's core marketing strategy and execution.

Responsibilities

  • Lead a high performing, highly collaborative team and inspire leaders across multiple disciplines
  • Conceptualize and implement business marketing strategy and plans across all of its consumer business
  • Develop marketing solutions across all marketing programs, communication channels, regions, and functions
  • Activate stories and programs at scale through our communications vehicles and regional marketing efforts
  • Identify scaled marketing methods to land key messages and drive adoption of Facebook's marketing solutions
  • Prioritize and manage marketing budgets
  • Develop and cultivate cross-functional relationships with teams across FB as well as external partners
Minimum Qualifications
  • 15+ years of consumer/tech experience - CMO or GM Experience
  • Experience with consumer aesthetic/instinct leading to distinct product positioning
  • Knowledge on how to guide a brand's reputation and experience in crisis management
  • Experience in building, executing and measuring data-driven marketing programs across online and traditional channels
  • Experience in the use of analytics tools and ROI metrics
  • Proven track record delivering creative, integrated consumer demand and education programs (ATL and BTL)
  • Experience managing marketing budgets of US$500 million
  • BA or BS degree in Marketing, Business or related field
Preferred Qualifications
  • Experience partnering to build a high profile, large-scale consumer technology brand, one reliant on hardware & software innovation
  • Established and innovative marketing leader with a broad, diverse marketing background
  • A strategic thinker with strong tactical acumen
  • Advanced degree
We're proud to be the #1 Best Place to Work on Glassdoor's Employees' Choice awards. Learn more: www.fb.careers/fb1


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