Channel Performance Manager, Media Community Development

(Los Angeles, CA)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

The Community Development team contributes directly to Facebook's mission by connecting creators with their audiences, helping them meet their objectives through solutions like Pages, Videos, Live and Ad Break. We succeed when we help our partners grow their business. The team is searching for an experienced and entrepreneurial Channel Performance Manager to launch, optimize, and scale digital marketing campaigns by utilizing online channels such as Email, Ads, and Onsite upsell. This individual will leverage internal and external tools to manage global campaigns that help thousands of video creators meet their desired outcomes on Facebook. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced, dynamic environment.

Responsibilities

  • Develop and launch go-to-market plans for digital marketing campaigns to increase the number of eligible partners and increase partner onboarding to creator programs
  • Build, manage and optimize multiple online channels (email, onsite placements, Facebook Ads, SEM, etc.)
  • Work cross-functionally with Marketing and analytics stakeholders to execute programs
  • Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or partner value improvements
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Work closely with creative teams to develop compelling marketing collateral
  • Analyze and communicate results in order to rapidly scale successful programs
  • Drive team reporting and performance assessment and communicate results to key stakeholders
  • Identify opportunities for technological and process improvement, quantify impact and drive build vs. buy decision making and implementation

Minimum Qualifications

  • BA/BS degree
  • 5+ years experience in marketing, account management or operations
  • Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • Experience working directly with product and engineering teams to provide business cases and requirements
  • Experience working directly with analytics teams or being your own analyst to define and develop pipelines for targeting criteria and evaluate performance
  • Experience providing direction to and leading cross functional teams
  • Experience in Microsoft Excel, SQL, CRM and CMS platforms
  • Analytical skills and foundation in performance-driven marketing

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