Channel Marketing Manager, SMB

(Menlo Park, CA)

Facebook’s mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we’re building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we’re just getting started.

Facebook is seeking a Marketing Manager for its Small & Medium Business Channel Marketing team who is passionate about social media, online advertising, analytics, and driving measurable results. You will launch, optimize, and scale global marketing campaigns by utilizing online channels such as Email, Ads, and Onsite upsell to reach small to medium sized business. Being very comfortable with data and technology, you will drive the analytical insight necessary to achieve maximum impact while figuring out how to get things done without relying on others to do the job. Constantly evolving, you are driven to look for newer, better ways to do things and are always chasing after the next big idea. This position will be based in Menlo Park, CA.

Responsibilities

  • Develop go-to-market plans for digital marketing campaigns to drive qualified leads and increase conversion via Sales programs
  • Build, manage and optimize multiple online channels (email, onsite placements, Facebook Ads, SEM, etc.)
  • Work cross-functionally with global Sales and Marketing stakeholders to execute programs
  • Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Work closely with creative teams to develop compelling marketing collateral
  • Analyze and communicate results in order to rapidly scale successful programs
  • Drive team reporting and performance assessment and communicate results to key stakeholders
  • Identify opportunities for technological and process improvement, quantify impact and drive build vs. buy decision making and implementation

Minimum Qualifications

  • BA/BS degree in Economics, Marketing, Engineering, or quantitative field
  • 3+ years marketing experience with track record of increasing responsibility
  • Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • Experience working directly with product and engineering teams to provide business cases and requirements
  • Experience working directly with analytics teams or being your own analyst to define and develop pipelines for targeting criteria and evaluate performance
  • Experience providing direction to and leading cross functional teams
  • Experience in Microsoft Excel, SQL, CRM and CMS platforms
  • Analytical skills and foundation in performance-driven marketing

Preferred Qualifications

  • Experience in CSS and HTML

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