Category Business Manager

    • Menlo Park, CA

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The AR/VR Category Business Manager is responsible for all business related activities within the assigned product category. They will craft category business plans, go-to-market strategies, positioning, and channel activation plans for specific category business units of Facebook's AR/VR division. For products that are in-market the Category Business Managers will establish and run a rhythm of business with cross-functional stakeholders and align cross-functional Key Objectives and Results.

  • Develop and partner with Product Management and Product Marketing stakeholders on the strategy for launching and sustaining AR/VR products and services across channels (retail, first party webstore and enterprise) by being the partner through the product development process
  • Drive and deliver go-to-market timelines and sales org deliverables as part of the product development process for assigned categories
  • Partner with sales and demand planners to provide early estimate forecasting and revenue for the category business and category product lines
  • Drive agreement on key channel objectives and strategies for the category and products with Product Marketing Management and Channel Account teams, globally
  • Communicate key issues and opportunities to cross-functional core product groups to influence overall platform strategy, pricing, packaging and product decisions in the category
  • Maintain a strong knowledge and awareness of the category industry and competitive trends
  • Establish category goals for the half and socialize those goals cross functionally for organizational buy in toward achievement
  • Work with Launch Management to programatize and ramp GTM for new inbound product launches. Connecting and coordinating launches across key channels and markets
  • Be the distribution expert for key initiatives and respective products in the channel and evangelize key takeaways with the product groups and cross-functional teams
  • Provides strategic category & marketing plans and deliver integrated sales pitch decks and new item launch materials for use by the key account managers and Category Performance Managers
  • Deliver monthly Category updates to the core sales team inclusive of NPI status, category insights and cross-functional alignments
  • Compiles and delivers feedback to marketing and product management
  • Manages YOY growth and market share metrics
  • Travel requirements: 30%
  • Bachelor's degree
  • 7+ years of experience in Category Management, Product Management, Product Marketing, Finance and Analytics or some relevant combination
  • Demonstrated understanding of channel environment, consumer, and overall marketplace dynamics impacting the AR/VR/Smart screen categories
  • Knowledge in online motions and consumer purchase habits by account and product
  • Communicator, with presentation skills and experience presenting to leadership from internal and external organizations
  • Advanced skill with either Google Sheets and Slides or Excel and PowerPoint
  • Master's degree/MBA
  • Experience with P&L management of $200 million and annual business(es), with at least 3 years of direct P&L accountability/management experience
  • Experience adapting and supporting the organization through times of change
  • An entrepreneurial mindset
  • Experience influencing without authority
  • Experience precisely and proficiently conducting business and data analyses with data driven recommendations for improvements and advancements
  • Experience building various levels of strong ongoing customer and organizational relationships
  • Experience understanding, translating and mapping strategic business and competitive priorities into analysis and deliver insights
  • Exceptional problem solving, project and program management skills
  • Values collaboration and experience communicating across varied stakeholders and influence without authority
  • Experience dealing with ambiguity, navigating through uncertain situations and quickly adapting to change
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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