Business Development, Messaging (GMS Partnerships)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The mission of Global Marketing Solutions partnerships program is to accelerate end client success through enabling ecosystems, partnerships, and technology solutions. The team manages the diverse ecosystem of companies that provides data, tools, and services to maximize the performance of Facebook marketing for shared clients. The ecosystem spans 55 countries and ranges from top global agencies to startup ad tech companies in developing markets and works as an integral aspect of Facebook's multi-billion-dollar global advertising business.
The New Business Development role, reporting to the Head of New Business Development for APAC, will look to initiate and lead exploratory talks to drive new business opportunities. Additionally, the role will drive influence with Developers on new product solutions and integrations. When opportunities are ready to scale, this role will manage the transition of these partner relationships to the Regional Partnerships team. This role requires an experienced business development and partnerships professional who is a self-starter and passionate about partners, products and people.


  • Develop a comprehensive understanding of Facebook's strategy in the messaging arena and build out a deep understanding of the ecosystem
  • Identify innovative solutions in the market through expertise on partners' capabilities
  • Initiate and lead exploratory talks to drive new business opportunities and product growth initiatives with key Developers in designated ecosystems working with product growth, regional partnerships, legal, solutions engineering, and other cross-functional stakeholders as required
  • Provide input into Global Programs on our approach to ecosystem strategy with stakeholders in Product Growth, Product Management, and Solutions Engineering
  • Identify and prioritize developer targets
  • Become an expert on each developer's organization, business model, and strategic priorities
  • Influence developer to develop new solutions and drive new product integration and adoption by our developer ecosystem
  • Help define use case/market requirements, produce qualitative and quantitative analysis of product/program performance, aggregate feedback, explore new strategic opportunities
  • Identify business and product value exchange for Facebook and partners. Manage relationships to deliver results, and build strong long-term prospects
  • During the exploration phase, serve as ongoing relationship manager for the use cases you complete, helping to realize and optimize value from the relationship
  • Manage transition plan to regional partnerships team when use case is ready to scale
  • Represent Facebook in external meetings with senior executives, both internally and externally.
  • 6+ years of experience in product management, or business development or business strategy
  • Experience in consumer tech and/or digital advertising space
  • Bachelor's degree
  • Problem solving and analysis experience with experience to solve business problems, individually or in a group setting
  • Ability to work cross-functionally, both internally and externally
  • Ability to solve problems in a collaborative environment.
  • Knowledge of the messaging space and industry players across APAC.

Meet Some of Facebook's Employees

Lauren W.

Global Marketing Lead, Facebook Blueprint

As the marketing lead for Facebook’s Blueprint program, Lauren focuses on building awareness around the program and the adoption of education and training by businesses and advertisers.

Ariane J.

Software Engineer

Ariane works to improve Android performance for various Facebook products. She drives the entire tooling system and the way it should operate, and fixes logging and instrumentation APIs.

Back to top