Manager, Paid Social Marketing

FabFitFun is looking for a Paid Social guru to help lead our growing acquisition marketing division!  Reporting to our Director, Acquisition Marketing, this person will be instrumental in driving customer growth for FabFitFun’s VIP subscription membership across paid social channels.

This Manager will be data-driven (#LowCPAs), creative and have the ability to examine how performance-driven social advertising content differs from other aspects of digital marketing. Ideal candidates will know the ins and outs of buying on social platforms, how to stay on top of the ever-changing trends and features and creating/execute testing plans.

What You’ll Do:

  • Oversee and manage growing paid social acquisition marketing team
  • Evaluate, analyze and execute strategies for paid campaigns across Facebook, Instagram, Pinterest, and Snapchat to continue to drive growth in new membership and optimize our target CPA
  • Organize weekly strategy sessions and creative brainstorms with the team and establish streamlined campaign execution
  • Stay ahead of social product developments and changes in audience behaviour in social media to improve ways to maximise engagement
  • Work cross-functionally with members of the marketing and in-house creative team to ensure best practice is being applied to content developed specifically for social
  • Provide weekly and monthly growth metrics and consumer feedback to senior members of the marketing and leadership team
  • Identify and report issues, patterns and trends in consumer feedback and behavior
  • Explore new ways of engaging with users, creating test plans to improve content, copy, creative, and experience

What You'll Bring:

  • 6+ years managing results-oriented customer acquisition campaigns across various media channels, specifically Facebook ad buying
  • At least 3 years experience managing and mentoring a team
  • Expert knowledge in paid social media advertising, specifically Facebook and Instagram
  • Proven ability managing and efficiently optimizing $1M+ monthly budgets
  • Strong quantitative, analytical and problem-solving skills
  • Agile and able to manage competing priorities
  • Highly technical, data driven, and creative
  • Ability to not only report on data but use it to tell a story & make timely decisions
  • Willingness and desire to roll up your sleeves and execute on paid marketing campaigns from start to finish
  • Thrives in a fast-paced, and dynamic environment

What You'll Get:

  • Daily impact on one of the fastest growing companies in the US that is revolutionizing ecommerce
  • Amazing benefits including medical, dental, vision, FSA, and 401k
  • Unlimited PTO
  • Free FabFitFun subscription and and quarterly credit in the Add-Ons store
  • Catered meals, kitchen stocked with great snacks and drinks
  • Dog-friendly office

Meet Some of FabFitFun's Employees

Brian K.

Data Scientist

Brian makes data comprehensible for all of FabFitFun—collecting and interpreting data to assist the company in decision-making processes.

Reina G.

Director Of Brand Partnerships, Lifestyle

Reina creates relationships with brands to craft an amazing experience for FabFitFun’s members. She and her team curate the products that end up in their seasonal subscription boxes.

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