Sr Product Marketing Manager

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

You will understand target customers and market dynamics in order to launch and support new products, services, and technologies to customers, the F5 sales force, analysts and channel partners. Your embrace of excellent writing in prose and various presentation formats, strong marketing strategy and analysis will drive your success in leading technology products and solutions.

You will provide dynamic leadership, communication and project management skills, working effectively with cross-functional teams, including Product Management, Corporate Marketing, and Sales and Business Development, to lead and execute on a wide variety of product marketing initiatives. We expect this person to develope customer and sales-facing presentations and other materials, including sales playbooks, website material,white papers, videos, and written communications to employees and external partners.
Primary Responsibilities

  • On this team we develop product messaging and positioning that differentiates F5 products in the market
  • We enable Sales/Partner teams by crafting and communicating the value proposition of the products and developing the sales tools that support the sales motion of your products
  • We support launches by developing the product marketing strategy launch plans for new products and releases and leading the cross-functional implementation of the plans
  • Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
  • Build and demonstrate market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, Eand how to position successfully
  • Contribute to demand generation efforts by delivering product content and participating in activities for the marketing tactics that drive demand for F5 products
  • Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
  • Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
  • Build relationships with industry press and trade analysts
  • Lead and mentor product marketing teammates
  • Present strategy and plans to senior and executive level management
Knowledge, Skills and Abilities
  • Expertise in product marketing technology products
  • Ability to effectively lead & own project initiatives independently
  • Understanding of networking and public and private cloud technologies desired
  • Demonstrated ability to produce technical marketing content of hiring quality: sales playbooks, white papers, website material, videos, and written communications - writing samples required.
  • Experience working with global responsibility and understanding marketing differences across different regions.
  • Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
  • Knowledge of enterprise marketing and sales processes
  • Outstanding written and oral communication skills including public presentations
  • Strong organizational, analytical and execution skills
Qualifications
  • BA/BS degree with 8 years experience required; or equivalent experience
  • MBA Preferred


The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.


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