Director, Oncology Brand Marketing

    • Redwood City, CA

Summary of Major Responsibilities

The Director, Oncology Brand Marketing will lead a small product management team responsible for developing and executing strategic and tactical marketing plans for a brand of diagnostics tests used across a multiple tumor types, including product launch planning and execution. Primary responsibilities include brand marketing, product positioning, messaging, promotional programs and campaigns, collateral development, medical tradeshow/conference planning and budget management. The successful candidate will also develop an effective and engaged team, provide opportunities for professional development, fostering an environment for open communication.

 

The Director is responsible for providing comprehensive strategy and support for the Oncology product brand (Oncotype DX®).  In this role, the Director will oversee the strategy, concept and development of brand campaigns, marketing materials, vendor relationships, key customer relationships, website content, and various other projects/programs directly promoting the product brand, participate on cross-functional teams consisting of colleagues from Sales, Medical Affairs, Commercial Learning, Customer Service and Managed Care. Success in this position will require attention to detail and the ability to carry out multiple tasks in parallel.  Competitive candidates will possess relevant experience in oncology, brand marketing, with a demonstrated ability to master complex scientific material and convey these concepts in a compelling, understandable manner.

 

 Given the extensive contact the Marketing Department has with multiple internal and external parties, strong written and verbal communication and interpersonal skills are essential.  The Director should enjoy and flourish working in an ever-changing environment and be able to maintain composure and poise in sometimes-hectic situations.

Essential Duties and Responsibilities

  • Under direction of the Sr. Director, US Oncology Marketing, the Director of Oncology Brand Marketing will oversee the development and execution of promotional materials and programs targeted to key customer segments.
  • Responsible for the design and implementation of tools, programs and campaigns focused on specialty audiences (e.g. oncologists, surgeons, pathologists, oncology fellows) that can influence the utilization of Oncotype DX brand products. Liaise directly and manage the relationships with various external groups, including current or prospective service vendors, advertising/creative agencies, Medical Communications, Societies/organizations (e.g. ASCO, ASBrS).
  • Act as the Marketing lead for the review and approval of promotional materials.
  • Work directly with internal parties, especially the Sales, Training, Corporate Communications and Medical Affairs teams, on a wide range of projects.
  • Liaise directly and manage the relationships with various external groups, including current or prospective service vendors, advertising/creative agencies, Medical Communications, Societies/organizations (e.g. ASCO, ASBrS).
  • Act as the Marketing lead for the review and approval of promotional materials.
  • Strategic thinker with potential for advancement as the company grows.
  • Proven analytic skills with scientific papers and market intelligence and demonstrated ability to utilize the knowledge in building successful programs.
  • Demonstrated ability to successfully mentor, coach and develop an effective team. Management experience with direct reports required.
  • Oncology market experience required with strong preference for candidates who have worked directly with breast cancer key opinion leaders in the US.
  • Maintain professional, friendly and courteous telephone, written and in-person communications with all internal and external audiences.  We are an organization that must be firmly committed to premium customer service.
  • Able to maintain confidentiality as it pertains to sensitive scientific data, HIPAA protected information, SEC-protected filings and other designated topics, at all times.
  • Able to prioritize and drive to results with a high emphasis on quality.
  • Supervise staff including but not limited to organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.
  • Communicate goals clearly to employees to ensure understanding and success in achieving them.
  • Motivate and inspire employees to do their best work through coaching.
  • Maintain morale and support employee engagement initiatives.
  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
  • Support and comply with the company’s Quality Management System policies and procedures.
  • Regular and reliable attendance.
  • Use of computer, and or telephone for long periods of time may be necessary.
  • Some lifting (greater than 25 pounds) may be necessary.
  • Ability to travel 20% of working time away from work location, may include overnight/weekend travel.

 

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Qualifications

Minimum Qualifications

  • BA or BS.
  • 12+ years of experience in marketing and people management, with strong track record.
  • Oncology market experience.
  • Basic computer skills to include Internet navigation, Email usage, and word processing.
  • Proficient in Microsoft Office to include Excel macros and pivot tables and Word mail merge.
  • MS Office expertise and presentation development skills must be at a very high level.
  • Demonstrated ability to perform the Essential Duties of the position with or without accommodation.

Preferred Qualifications

  • Advanced degree (MS, MBA, PhD, MD).

EEO Disclosure

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.


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