EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.

The Specialist, Demand Generation Marketing supports the execution of the marketing strategy for one of EVERFI’s main business segments. The Specialist collaborates with their team to create and launch new campaigns and tactics that support the business goals. In this capacity, the Specialist also assists with content execution and project management for the preparation of white papers, webinar decks, and research reports. The Specialist leads 1 to 2 marketing channels, and supports teammates across various online and offline tactics or marketing programs. 

Responsibilities

• Manage one or more demand generation channels and recommend ways to improve performance and more efficiently achieve Key Performance Indicators (KPIs) as specified by demand generation leadership
• Contribute to  email and events strategies in support of the ideation and execution of multi-touch campaigns across digital and offline channels to drive and engage leads
• Create automated lead nurture campaigns and necessary assets, including but not limited to building landing pages, emails, and graphics
• Propose new content types or topics to pursue with subject matter experts, including webinar decks, whitepapers, research reports
• Manage webinars, including audience generation, coordination of speakers, and assistance with content creation
• Manage the execution of specified trade shows which includes designing booths, coordinating logistics, and supporting onsite activities to deliver successful events
• Identify contacts, pack and ship materials for direct mail campaigns, working in partnership with internal teams
• Prepare reporting on campaigns and channel metrics, and identify next steps or areas of opportunity
• Research new ideas, tactics, partnerships, or technologies to support the goals of the business segment
• Other job-related duties as assigned

Skills, Experience and Qualifications

• Bachelor’s degree in marketing preferred; or equivalent combination of education and experience 
• 2+ years of marketing experience in a business to business (B2B) environment
• Strong organizational and time management skills with the ability to manage projects with diverse stakeholders
• Basic understanding of various online and offline marketing channels
• Experience with content development and distribution outlets 
• Basic analytical and campaign reporting skills
• Basic understanding of search engine marketing best practices
• Experience with WordPress, Marketo, or Salesforce or equivalent systems preferred 
• Ability to pose questions and seek answers to make data-driven recommendations
• Exceptional written and verbal communication skills
• Strong collaboration skills

Work-life, culture, & perks:

• Competitive hourly rate
• Work from home role
• Access to benefits from day one
• Position has the potential to be extended or turn into a permanent role
• Opportunity to work with talented people who have fun in the workplace

Company Values:

We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:

• Relationships First
• Demand Excellence
• Embrace Diversity of Thought & Drive Change
• Act Like an Owner
• Always Show Up
• Share the Credit
• Require Honesty & Positivity
• Always Ask: “Did I Matter Today?”

EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.