Senior Product Marketing Manager

THE CHALLENGE
In the near future, the majority of Eventbrite’s business will come from outside of the United States. The company is currently in a phase of strong international growth and now have offices  in Australia, England, Ireland, the Netherlands, Germany, Argentina, Belgium, Spain, and Brazil, in addition to our San Francisco and Nashville offices in the US. We want to continue to aggressively grow our international business and where necessary, strategically open offices to establish a local presence.

We have ambitious growth plans for the Australia and New Zealand markets, with the potential to enter the greater AsiaPac region. We’re looking for scrappy and fearless team members to be part of this growth story.

THE TEAM
Eventbrite officially opened our Australia office in March 2014, bringing a world-class platform to enhance live experiences to a new audience. To date, we’ve helped nearly 100,000 Australian organisers host successful events, and we’re focused on continuing that growth through brand awareness and marketing. The team is made up of three primary functions: Business Development, Marketing, and Customer Success. We’re small, scrappy, and nimble, working towards our shared vision of helping Eventbrite power the best live experiences.

THE ROLE
Eventbrite is looking for a product marketer to drive brand awareness and positioning  and lead the execution of go-to-market strategies in Australia and New Zealand. You’ll craft product positioning, grow brand awareness in our target segments, generate and capture demand, and grow our market share. You’ll strategically evaluate our customer needs, market perception, competitive landscape, and our product capabilities to build and execute on multi-channel GTM strategies. Fundamentally you’ll own the strategy for the Eventbrite brand in the region, with ultimate responsibility for driving growth.

YOU WILL

  • Build and own a comprehensive, multi-channel brand development strategy to drive awareness and positioning
  • Carefully craft Eventbrite’s product messaging frameworks, brand positioning, and competitive differentiation in the Australia and New Zealand markets
  • Partner with our global product marketing team to develop localised product messaging and positioning
  • Be the local product expert across all key categories
  • Lead go-to-market initiatives for local product launches specific including internal (FAQs, talking points, GTM communications plan) and external documentation (email, one pagers, presentations, and other communications)
  • Collaborate with Product, Help Center, Content Marketing, Social Media, Customer Marketing, and PR teams to execute product marketing content strategy and go-to-market plans
  • Train and enable sales with customer-facing presentations and product trainings
  • Conduct competitive analyses to inform product positioning and content
  • Lead qualitative and quantitative research, and conduct competitive analyses to understand customer needs and develop effective product positioning and messaging for the ANZ target audience
  • Lead our event marketing efforts to drive brand awareness and nurture event organiser relationships

THE SKILL SET

  • Minimum 5 years of product marketing or brand marketing experience in the technology industry, with a deep customer obsession
  • Proven track record in building a brand in market, and in planning and successfully executing product launches across a diverse set of channels
  • Excellent project management skills, attention to detail, and expertise at managing multiple work streams
  • Strong qualitative and quantitative research skills, with uncanny ability to get into the mind of your customers
  • Expert storyteller, with a demonstrated ability to translate technical functionality into compelling and page-turning  customer-centric narratives
  • Excellent communicator: part grammar ninja, part Toastmaster
  • Creativity, cross-functional empathy, comfort with ambiguity and change, and a “make it happen” spirit
  • 3+ year degree in marketing, public relations, communications, or journalism

BONUS POINTS

  • Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
  • Experience working in a matrix organisation, influencing across functional and business unit lines
  • B2B and/or SAAS company experience
  • Active Eventbrite user with a passion for live events  

ABOUT EVENTBRITE
Eventbrite powers ticketing and registration for more than two million live experiences each year, hosting the world’s largest online selection of events. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it.   

IS THIS ROLE NOT AN EXACT FIT?


Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We encourage people from different backgrounds to apply for this position, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities.  

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