Eventbrite is a globally recognized brand amongst consumers and event organizers, with over a decade of history as a leading platform for hosting and attending live experiences. With strong traction across five continents, multiple vertical segments and all market tiers, the challenge now is to continue to launch our portfolio of solutions, while ensuring our overall brand narrative is both clear and consistent, and inspiring to both sides of the market.
The Eventbrite Marketing team brings solutions to market that empower event organizers across the globe to achieve their goals using Eventbrite’s platform, and builds brand affinity and loyalty amongst consumers. The team is responsible for driving business growth by building integrated go-to-market strategies that aim to inspire and differentiate.
Reporting directly to the SVP Marketing, the Head of Brand Marketing will help to craft the Eventbrite narrative through strategic positioning work, creative storytelling and awe-inspiring campaigns that build a lasting impression on event organizers and attendees. We are looking for a creative and strategic brand marketing professional who brings a customer-centric passion to the business, and can shape our market-facing positioning and narrative, campaigns and assets into highly differentiated digital and physical experiences.
A successful candidate will be a creative and strategic thinker who can partner closely with our Brand Communications (Design) team and external agencies to turn GTM ideas into creative execution. You’ll lead teams in active brainstorms. You’ll partner with other departments within the marketing organization to build more powerful marketing campaigns. You are an expert at developing brand positioning through proven frameworks, and understand how to apply these frameworks to the campaigns you develop and execute. You have worked with global teams and within multi-layered markets to develop market positioning that is in line with local sensibilities and customer segments. Finally, you have a vision for how to build a brand marketing organization that provides a sustainable advantage in a highly competitive market through extraordinary storytelling abilities.
THE SKILL SET
- Minimum 7 years of brand/marketing leadership experience, preferably in a global marketing organization
- Experience in brand strategy and creative innovation at a branding/marketing agency
- Highly creative with a bent towards out-of-the-box approaches to marketing and creative excellence
- Innovative and highly skilled at developing differentiated messaging and positioning, with a passion for excellent copywriting
- Experience in leading production of multi-media creative projects that aim to both educate and inspire the market
- Experience in both B2B and B2C (or B2B2C) settings
- Excellent storytelling skills, with a demonstrated ability to translate technical functionality into compelling customer-centric narratives
- Exceptional communication skills, both written and verbal
- Experience in marketing at a two-sided marketplace (consumer/b2b)
Eventbrite powers ticketing and registration for more than two million live experiences each year, hosting the world’s largest online selection of events. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it. Meet some of the team
IS THIS ROLE NOT AN EXACT FIT?
Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.
FLSA Status: Exempt
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records