Content Marketer - Australia

THE CHALLENGE
In the near future, the majority of Eventbrite’s business will come from outside of the United States. The company is currently in a phase of strong international growth, with offices in 11 countries and having powered events in over 180 countries. In Australia, we have ambitious growth plans for the ANZ market, with the potential to enter the greater AsiaPac region. We’re looking for scrappy and fearless team members to be part of this growth story.

To help us meet those goals we’re looking for a marketer who understands that content should simultaneously solve our customer’s problems and move them seamlessly through the new business and marketing funnel. You must be a world-class written communicator who is able to assemble strategic marketing campaigns through content, webinars, partnerships and social media, in order to deliver high-quality and high-value content to prospects. We’re looking for a driven and passionate marketer who is just as comfortable with B2B marketing principles as they are at writing a killer sentence.

THE ROLE
We’re looking for an awesome marketer with strong content experience. The perfect person for this position has a passion for developing strong content and understands how to leverage the content, webinars and marketing campaigns to nurture and convert high-value leads. We put a big emphasis on developing top notch content to provide value to our prospects, share our event expertise, and convert them into customers.

It’s a complex job, requiring strategic thinking, digital marketing skills, and a dedication to the written word. The reward is equally significant--the opportunity to shape the way a growing business development and marketing organization does business, and be a key contributor in driving the company that powers millions of live experiences globally.

YOU WILL

  • Develop, own and execute a detailed content strategy grounded in a deep understanding of Australian organizer needs. By establishing this role as a cross-funnel content marketer, you will incorporate content that drives PR activity, awareness, and conversion. This will ensure consistency of content quality, content relevance, and brand positioning through the funnel
  • Execute against this content strategy with a focus on content quality and value. Engage with organizers through a mix of live events, blog content, white-papers, webinars, social media, and other channels
  • Manage writers and content contractors to product content across various funnel stages, including short and long form pieces
  • Promote Eventbrite Australia as the leader in the event ticketing and registration market from the perspective of thought leadership and technology. In short, to truly differentiate our brand

THE SKILLSET

  • 3+ years’ content marketing experience
  • Demonstrated proficiency implementing inbound and content marketing strategies
  • Proven ability to develop a brand through content, both in terms of awareness and positioning
  • Hands-on experience with cutting-edge content marketing strategies, tools, technologies and performance metrics
  • Working knowledge of conversion optimisation principles
  • Experience in developing marketing initiatives, including live events, blog content, whitepapers, webinars, social media engagement, and other channels
  • Exceptional copywriting and editing skills. You live and breathe great content and creative campaigns
  • Bachelor’s degree or equivalent in a relevant field

BONUS POINTS

  • Have used (and loved) Eventbrite as an organizer, attendee, or both!
  • Prior experience with the tools we use to power our marketing efforts: Marketo, Wordpress, Salesforce, Webex and Google Analytics

COMPENSATION PACKAGE

  • Competitive salary commensurate with experience
  • Generous benefits include transportation stipend, wellness reimbursement, free snacks and twice-weekly team lunch

ABOUT EVENTBRITE
Eventbrite is the world’s leading event technology platform, powering more than two million live experiences each year. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it. Meet some of the team. 

IS THIS ROLE NOT AN EXACT FIT?

Meet Some of Eventbrite's Employees

Martina W.

Head, Category Marketing

Martina leads a team of marketing experts whose mission is to fuel growth of the millions of events on the Eventbrite platform. She oversees marketing, acquisition, and engagement initiatives across key industry verticals.

Galen K.

Senior Director, Engineering

Galen heads some of Eventbrite’s Engineering Teams. He shapes and troubleshoots Eventbrite’s software architecture, offering users a highly sophisticated platform that connects communities around shared passions.


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