Performance Marketing Director

We are seeking an innovative Performance Marketing Director to lead our performance marketing team. You will play a meaningful role in developing Etsy’s strategy and execution of performance digital marketing programs across the global enterprise. We are passionate about formulating a scalable strategy to drive step-function change in buyer growth using digital marketing channels and we hope you are too! You will lead a team of optimization specialists across SEM, PLA, paid social, display, programmatic, affiliate, mobile/app, video, emerging, and cross-channel. Your scope spans all digital channels, initiatives, and regions.

This role will be based in our Brooklyn, NY. 

About the Role

  • Partner closely with peers across the organization including but not limited to the Brand, Integrated Marketing, TV, and Growth teams and across Etsy Inc. to both share and hear valuable insights to Etsy media and direct marketing strategies
  • Develop and grow the relationships with key Etsy business partners including key members of the Strategy and Marketing teams
  • You love to stay at the forefront of evolving media trends, technology, and opportunities and proactively present those as testing opportunities to the brand
  • Partner with Etsy marketing team on developing the strategy and execution of the performance marketing (SEM, Social, Affiliate, Display, Mobile, and emerging) channels
  • Work with your team to manage our supporting digital agencies
  • Optimize traffic, conversion, and ROAS for Etsy based on brand, customer, and product growth strategies
  • Develop strategies and plans to drive both near-term performance as well as to build a foundation for healthy growth into the future
  • Define audience strategy for performance marketing, in concert with brand marketing and direct marketing channels
  • Leverage regular reporting/tools to communicate performance to senior leadership on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement
  • Develop and execute day in and day out testing and learning plans to continuously optimize media investments
  • Partner with Finance & Analytics (FP&A) to drive iterations of media mix modeling and opportunities to utilize data to inform decisions to drive Etsy businesses
  • Lead budgeting and monthly forecasts ensuring that the Performance marketing team is aware of each month’s forecast, strategies, and guardrails to ensure they are able to successfully execute against the brand priorities and remain within forecast

About You

  • You are a premier consumer marketer with 10+ years of relevant professional experience; 2-sided marketplace experience preferred
  • You have deep expertise in performance marketing, especially with Google / Facebook / Instagram in addition to major performance marketing channels
  • You have a global lens to ensure all aspects of the overall brand strategy and site experience are optimized for best practices
  • You're a thoughtful, collaborative leader with strong communication skills and the ability to influence others
  • You have a successful track record handling large scale marketing budgets with effective returns and traffic growth
  • You love working with data and have strong analytical and quantitative skills
  • You are experienced in Google Analytics/ related platforms, and deep knowledge of tools across digital marketing channels (e.g. AdWords, Facebook Advertising, Pinterest, etc.)

What’s Next

Interested in working with us? Send us a cover letter and your CV or resume explaining why you’d be great for the job. We value your unique talents and point of view, so feel free to tell us what you are all about. And if you write, draw, craft, or contribute to something you’re proud of, we’d love to hear about it.
 
At Etsy, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Etsy is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.

See Inside the Office of Etsy

Founded in 2005, Etsy operates markets that allow millions of people around the world to connect—both online and offline—to make, sell, and buy unique goods. Etsy’s global community of entrepreneurs, shoppers, manufacturers, and employees are the heart and soul of its business, and with more than 40 million listed items, Etsy has something for everyone.


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