Senior Manager, Investor Marketing

More than 30 years ago, ETRADE pioneered the online brokerage industry by executing the first-ever electronic individual investor trade. While the landscape of our industry has changed dramatically, our culture of innovation and drive to make online trading accessible to everyone continues to drive us forward. We believe in challenging the status quo, fostering an environment of curiosity and learning, and, above all, putting our customers first.

RESPONSIBILITIES

SUMMARY

You'll know you're the right person for this gig if you get excited about a top-performing campaign that resonates with your customers. You know they can relate to it, because they're engaging with the content and they're taking advantage of offers you created. You're not surprised however because your strategy was informed by customer and campaign insights- there was purpose for everything you did and now you have results to show for it. Of course, there's always room for improvement and you're excited to test and optimize. You love this stuff! Even better, you enjoy partnering with others to bring campaigns to life and know that when you put the customer first- there is no limit.

The Senior Marketing Manager will report to the Director of Investor Marketing Strategy and is responsible for customer campaigns and offer strategy. We're looking for a highly-motivated marketer capable of driving strategy, working cross-functionally and a true ambassador for our customers.

RESPONSIBILITIES

  • Lead offer and deepening strategy for customers and prospects
  • Champion test-and-learn methodology, ensuring continuous improvement in campaign effectiveness
  • Ability to efficiently plan, prioritize and lead numerous projects and tasks at a time
  • Proven self-starter who can identify new opportunities, analyze a problem and develop tactics/strategies to get results
  • Synthesize customer insights, market trends, and competitive landscape to drive marketing decisions
  • Monitor performance of marketing programs, understand and analyze key marketing metrics to ensure campaigns are meeting response, engagement and revenue goals
  • Work closely with key partners across marketing and outside of marketing (product, sales, customer service, finance) to execute campaigns
  • Challenge the status quo to drive purposeful programs that resonate with investors


REQUIREMENTS

Basic
  • 7+ years of marketing experience
  • Digital marketing experience within financial services, preferably in the retail brokerage category
  • Experience writing marketing briefs/marketing plan with defined target audience, proof points and objectives

Preferred
  • Thrive in a fast-paced environment and with owning strategy to execution
  • Strong attention to detail and ability to identify and manage risk
  • Flexible and open to change as business needs evolve
  • Data-driven and self-directed
  • Customer-centric mindset


We offer a competitive and comprehensive benefits package. Please visit https://www.etradecareers.com/why-work-at-etrade/employee-benefits/ to learn more about the opportunities.

E
TRADE Financial is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law.


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