Vice President of Demand Generation

What's the role?

The VP of Demand Generation plays an integral role in driving revenue growth for the company across channels and markets. Reporting to the Head of Marketing for Epsilon and Conversant, this individual will be responsible for creating a scalable demand generation and reporting function, driving the successful execution - and impact -- of the plan across the customer lifecycle to achieve acquisition, cross-sell/up-sell, and retention targets.

Strategic Value of Role

  • Providing the value of marketing activity, while instilling a clear level accountability across marketing and cross-functional partners
  • Shifting the perception of marketing from cost-center to revenue partner
  • Instilling strategic leadership, direction, scale and efficiency with how we plan, direct and implement marketing initiatives
  • Developing a communication plan that addresses how best to communicate with existing clients and prospects across multiple product and vertical lines of business

What You'll Be Responsible for At Epsilon and Conversant
  • Build a new department from the ground up defining needs, structure and approach to drive immediate and long -term impact
  • Develop and execute a demand generation vision and strategy using industry best practices that can be institutionalized across practice, products and verticals
  • Build the plan, gain buy-in, developing ongoing communication to ensure consistency, clarity and accountability
  • Own reporting and communication of marketing impact, while building a clear understanding of demand gen goals, success metrics and impact across the organization
  • Management of all inbound and outbound demand generation channels, such as email, direct mail, digital advertising, SEO, webinars and more.
  • Mentor and grow existing staff; lead and build the staffing plan needed to properly scale and prove department value and impact
  • Align and collaborate with key stakeholders- primarily sales, marketing leadership and also our executive team
  • Work closely with team to further define and implement optimal lead management processes and resources- including taxonomy, lead flow processes, SLA requirements with sales, SFDC compliance
  • Define and develop lead nurturing campaigns based on target buyer personas and real-time measurements based on lead quality and conversion.
  • Create and track demand generation performance, quality and business impact through key metrics
  • Collaborate BDR/SDR teams to ensure tele-prospecting engine is driving effective lead flow
  • Partner with marketing teams and business unit marketing heads to build ongoing process to scale and drive operational and creative excellence
  • Enable lead flow and end-to-end reporting and analytics; define and track lead forecasts and conversion rates
  • Work with team to clean and maintain customer and prospect data and manage the data warehouse
Let's Talk About Who You Are
  • You are located in Chicago.
  • You have 15 years' experience in a B2B marketing organization, preferably in fast-moving marketing services, enterprise SaaS companies or advertising technology organizations.
  • You are a natural leader that can both inspire and empower staff, while gaining the respect and buy-in from cross-functional partners
  • You have experience managing a team across a complex, geographically dispersed, multi-disciplined organization.
  • You have proven to be adept at organizing and directing a path forward with minimal direction.
  • You are results-driven and comfortable with both the analytical and creative sides of acquisition and account-based marketing.
  • You are a natural storyteller with a passion for technology, digital marketing, data, innovation and start-up culture.
  • You thrive in fast-paced environments, are flexible and able to adapt to changing scenarios, someone who rolls up their sleeves and gets the job done.
  • You are a change agent: see 'ambiguity' as an opportunity as opposed to a hurdle, thrive on challenging yourself to push beyond conventional thinking.
  • You are a problem solver: can collaborate at all levels of an organization, make strategic recommendations and build consensus.
  • You are results-driven: want to show the impact that you're driving and are passionate about demonstrating that value to your stakeholders.
  • You have the intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions.
  • Expert level experience with Marketing Automation and marketing tools (Eloqua, Hubspot), in campaign execution and system integration.
  • Must have extended experience with Salesforce, Salesforce reporting, and its data objects.

LI*MAP
#marketing
Let's Talk About Who You Are
  • You are located in Chicago.
  • You have 15 years' experience in a B2B marketing organization, preferably in fast-moving marketing services, enterprise SaaS companies or advertising technology organizations.
  • You are a natural leader that can both inspire and empower staff, while gaining the respect and buy-in from cross-functional partners
  • You have experience managing a team across a complex, geographically dispersed, multi-disciplined organization.
  • You have proven to be adept at organizing and directing a path forward with minimal direction.
  • You are results-driven and comfortable with both the analytical and creative sides of acquisition and account-based marketing.
  • You are a natural storyteller with a passion for technology, digital marketing, data, innovation and start-up culture.
  • You thrive in fast-paced environments, are flexible and able to adapt to changing scenarios, someone who rolls up their sleeves and gets the job done.
  • You are a change agent: see 'ambiguity' as an opportunity as opposed to a hurdle, thrive on challenging yourself to push beyond conventional thinking.
  • You are a problem solver: can collaborate at all levels of an organization, make strategic recommendations and build consensus.
  • You are results-driven: want to show the impact that you're driving and are passionate about demonstrating that value to your stakeholders.
  • You have the intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions.
  • Expert level experience with Marketing Automation and marketing tools (Eloqua, Hubspot), in campaign execution and system integration.
  • Must have extended experience with Salesforce, Salesforce reporting, and its data objects.
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.
Great People, Deserve Great Benefits We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.


Back to top