Social Media Specialist 1

Qualifications & Responsibilities

As a company driven by making customer connections, Epsilon's social media team delivers the voice, content and performance reporting for some of the team's most important project efforts. The Social Media Specialist I role provides the voice for a brand's social channels and is responsible for implementing new social media campaigns. The Social Media Specialist I must understand the sensitive world of social media and the risk associated with being the social voice of a brand. In this role, you will be researching and developing editorial calendars for multiple brands which includes deep research within the brand's consumer mindset and writing copy. This role will also require posting on behalf of the brand and monitoring conversations on the brand's owned social media channels for appropriate responses. Non-traditional work hours may be requested, for example, checking social media channels during the weekends.

Responsibilities

  • Community Management Support:
    • Support team efforts in the deployment of social media campaigns and engagement.
    • Maintain current on important social channel updates and changes which may affect program execution.
    • Understand the core and secondary audiences of brands he/she is activating on through research and study
    • Research topics important to brand's audience.
    • Development editorial content for social channels that include Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Tumblr, and Snap.
    • Learning and using Content Management System such as Sprout Social or Hootsuite to schedule brand content for clients.
    • Daily monitoring and listening of social conversations mentioning brand, competitors and news which may impact program execution.
    • Support of customer care needs of clients which may include responding to customer questions and coordinating with clients on responses.
    • Weekly, monthly and reporting on social engagement and KPIs.
  • Influencer Outreach:
    • Research of bloggers and social influencers relevant to brand's audience.
    • Development of blogger outreach messaging.
    • Building relationships with bloggers and social influencers.
    • Developing blogger briefs and contracts for influencers, including working with the Epsilon legal team, the client and influencer to arrive at mutually approved and authentic content
    • Conduct monitoring of FTC blogger disclosures to ensure compliance
    • Monthly reporting on blog post amplification and key learnings
  • Paid Social Media Execution
    • Development of paid social media strategies and plans including audiences, optimizations and creative recommendations.
    • Coordination with account teams and clients on the development of project briefs and insertion orders for the approval of campaigns parameters.
    • Building of paid social media campaigns across social media channels, including securing account team and client sign-offs via live links and comps.
    • Launching paid media programs along with coordinating necessary QA checks and reporting.
    • Delivery of paid social media reporting - weekly, monthly and campaigns.
  • Adherence to timeliness without sacrificing quality of work
Requirements:
  • Education: Four-year degree in Communications, Marketing, Public Relations, Journalism
  • Passion for social media, emerging technology and digital marketing
  • Knowledge of social media channels: Facebook, Twitter, LinkedIn, YouTube, Google , Pinterest, Tumblr, Instagram and Snap
  • Excellent attention to detail, ability to present error free work
  • Ability to work in a fast-paced, quickly changing work environment
  • Must be open to working on B2B and B2C clients
  • Must be show flexibility based on overall team needs
  • Organized, can manage multiple projects at the same time
  • Experience in writing for social media
  • Excellent writing skills, with an eye for proof reading and grammar
  • Experience in working with Microsoft Office (Word, Excel, PowerPoint)
  • Professionalism that traverses online and offline communication
  • Self-directed, ability to work alone with little oversight

Conditions of Employment All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.

Great People, Deserve Great Benefits We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.

About Epsilon Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world's largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visitwww.epsilon.com and follow us on Twitter @EpsilonMktg.

Alliance Data provides equal employment opportunities without regard to race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by law.
For San Francisco Bay Area:

Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance

Alliance Data is an Equal Opportunity Employer.

Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.

Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.

Alliance Data participates in E-Verify.

Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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