Company Description
Job Description
About You
Our Senior Paid Social Strategists are our resident paid social experts, responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for each client's paid social campaigns.
You will work with brand-name automotive OEMS and dealer groups who demand - and recognize - excellence. You'll be part of a cross-functional team working together to make sure client needs are anticipated and met through execution.
As a Senior Paid Social Strategist, you will be responsible for the following key areas: 1) design, implementation, and execution of paid social strategy 2) Day-to-day optimization of campaigns 3) Implementation of ad-hoc client requests 4) Acting as a paid search POC for your assigned clients by answering client emails and leading weekly calls 3) project management on accounts you own.
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You will need to have more than SEM & Paid Social experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.
Responsibilities
- Driving paid social strategy for your clients on Facebook & Instagram
- Design, implementation, and execution of your clients paid social campaigns
- Daily optimization efforts to achieve your client's performance targets & goals
- Campaign monitoring to ensure the account is pacing well relative to budgets and targets
- Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks
- Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs
- Coordinating with engineering to facilitate technology implementations that drive client and operational efficiency
- Coordinate with engineering to facilitate the configuration of inventory & offer feeds
- Coordination of client coop needs
- Configure required campaign templates to streamline dynamic campaign creation & maintenance
- Activate relevant audiences supplied by client
- Work and prioritize within timelines; coordinate work-steams across teams and channels
- Effectively communicate both verbally and in writing with both internal and external stakeholders
- Stay current with Google and Facebook new features and best practices
- 3-4 years in experience working in Paid Social. Experience with Automotive Inventory Ads, configuration and launch is required
- Certifications within Google Ads and Bing is required
- Knowledge of 3rd party bid-management tools
- Experience w/call tracking systems & implementations
- Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)
- Ability to grasp complex concepts and systems quickly, and express them in simple ways
- Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives
- Experience working within a task manager system is highly preferred
- Deadline and detail oriented, with the ability to handle multi-faceted task lists
- Critical thinking and quantitative analytical skills
- Proficient in MS Excel, PowerPoint, and Word
- Excellent verbal and written skills
- High-energy, positive, team-first mentality
- Automotive marketing experience
- A Google Analytics certification
- You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
- Bring ideas and thought leadership to the table
- You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
- You are comfortable working with 3rd party tracking platforms
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
- Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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