Senior Marketing Business Analyst

3+ months agoIrving, TX

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

We're leading our industry.

Epsilon is an all-encompassing global marketing innovator. We wrote the book on database management, and now we're writing the future of marketing. We know that true connections create better results, so we work together to develop personalized marketing solutions for consumers. Here, you'll learn from the best in the business and grow in a team-oriented environment.

It's all about the customer.

Working within Epsilon's PeopleCloud Customer platform, the Senior Marketing Business Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables, with a focus on defining new campaigns/reports/ analysis and executing existing client campaigns and reports.

What you'll do as a CRM Senior Marketing Business Analyst:

  • Create campaign business requirement documents (BRDs) based on the client discovery/ intake
  • Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build complex campaign flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns
  • Build waterfall and ad-hoc reports based on business requirements
  • Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns and update the status to respective stakeholders
  • Able to have effective client meetings, understand deliverables, and drive successful outcomes
  • Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation
What skills you will use:
  • 5+ years of relevant experience
  • Good understanding of CRM solution, marketing concepts and various marketing channels like direct mail, email, mobile, etc.
  • Experience in the execution of high complexity multi-channel marketing programs across multiple domains like healthcare, retail, banking financial services etc.
  • Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools
  • Good at understanding, analyzing, and interpreting campaign data output
  • Experience translating business campaign strategy into business requirement document/ functional specifications, create and execute test plans
  • Good understanding of data warehouse and data mart concepts
  • Expert SQL skills required, must be able to write queries for data manipulation
  • HTML and JavaScript (preferred)
  • Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
  • Demonstrates organizational and interpersonal skills
  • Good time management
  • Excellent written and verbal communication skills
Who are we a good fit for?

We didn't become an industry leader through corporate stagnation. We're constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.

Apply now

We're proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We'll never discriminate against anyone's background or creed. If you're a forward-thinking team player, we want you to work for Epsilon.


Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.


Job ID: Epsilon-3017_REF88504G