Senior Business Systems Analyst (Email Campaign Delivery)


About the Opportunity

The Sr. Business Systems Analyst will take the lead role in producing and managing client deliverables relative to our multi-channel marketing engagements, serving as the lead liaison between client staff and internal Epsilon technical delivery teams. The Sr. Business Systems Analyst will work closely with account team leads to ensure accurate and timely delivery of account deliverables, with a focus on leading business/systems analysis tasks across the full SDLC lifecycle of a client implementation, to include requirements, functional specifications, SIT and UAT.

Essential Functions

  • Analyzes complex business problems to be solved with automated systems
  • Provides technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements
  • Configures system settings and options; plans and executes unit, integration and acceptance testing; and creates specifications for systems to meet business requirements
  • Designs details of automated systems
  • Provides details to developers regarding what should be included in the software, application, or product to ensure it is included for client roll-out/implementation
  • May provide consultation to users in the area of automated systems
  • May lead cross-functional linked teams to address business or systems issues
  • May be internal or external, client-focused, working in conjunction with Professional Services and outsourcing functions
  • May include company-wide, web-enabled solutions

Knowledge & Skills

  • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
  • Able to assess a situation, receive input from stakeholders, and select a course of action
  • Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
  • Able to create and update specs/documents, and assess completeness of requirements information received
  • Able to develop and maintain relationships within the organization and/or with external partners, and understand the unique needs of each partnership
  • Able to document information effectively through databases, knowledge warehouses, and other shared space
  • Able to properly interpret customer needs, and translate into understandable written requirements
  • Able to understand and support well-reasoned recommendations and decisions to support the business and project teams
  • Able to work in a dynamic, fast paced and often changing environment
  • As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT
  • May need to demonstrate a strong technical platitude, and understand both business and technical language and ideas
  • Strong drive and initiative, and sense of personal accountability
  • Strong knowledge of the industry
  • Strong organizational skills and interpersonal skills
  • Strong problem solving skills in order to move toward a project’s successful completion
  • Strong project management skills
  • Able to mentor and train less experienced peers

Duties & Responsibilities

  • Lead and coordinate the full SDLC processes and associated tasks such as requirements, functional specification and other client documentation
  • Lead and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to a new client implementation, or significant enhancements to an existing implementation
  • Support production staff & client end users in the use of the overall client solution with a focus on newly released client implementations
  • Act as primary SBSA client contact
  • Lead and coordinate Change Management initiatives
  • Lead and coordinate Issue Management events from identification through resolution
  • Help to develop and implement processes and methodologies
  • Mentor, coach and lead Associate BSAs and BSAs

Technical Requirements

  • Solid understanding of Relational Database Management Systems
  • Proficient in SQL
  • Proficient with Business Intelligence tools (e.g., Business Objects, Cognos, Microstrategy, Microsoft Reporting/Analysis Services)
  • Understanding of Email tools and technologies is a plus

Preferred Qualifications

  • Understanding of data warehouse and data mart concepts is a plus
  • Solid understanding of marketing concepts
  • Working knowledge of project management methodologies and creation of defined artifacts


  • Requires 5 years of related experience
  • At this level, postgraduate coursework may be desirable


  • Associate’s or Bachelor’s degree preferred




Conditions of Employment

All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.

Great People, Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.

About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

Alliance Data is an Equal Employment Opportunity employer

Alliance Data participates in E-Verify

For San Francisco Bay Area:

Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 – 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

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