Company Description
Job Description
Role Overview:
Are you someone that is excited about the opportunity to drive the overall strategy and approach for audience creation and data-driven media experiences for clients? As a Director of Product Management, Audience Management you will manage the entire Product lifecycle from strategic planning to defining the capability roadmap of Audience Management for use within Epsilon PeopleCloud. In this role you will be leveraging your experience in Demand and/or Supply Side platforms, as well as campaign planning, activation, optimization, and measurement to the fullest extent, as you work to enhance and grow our current offerings.
The ideal candidate should possess a unique blend of business and technical savvy, the ability to translate market requirements into a product vision, and work side by side with engineering to realize that vision. Additionally, this role will require the product leader to translate the product's value proposition and evolution to sales, marketing, and client services teams to evangelize the benefits in the market.
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Roles and Responsibilities:
- Take ownership of the product capability roadmap by leveraging your understanding of the market landscape as well as feedback from internal/external users, socializing this roadmap across the Epsilon PeopleCloud product teams for their alignment.
- Define business requirements in support of the Audience Management roadmap; working with Engineering to define the technical requirements.
- Be the advocate for a simplified, consistent User Experience across PeopleCloud products; holding feedback sessions in the context of new product development activities across design, workflow, user experience, and pain-points/product friction.
- Effectively manage stakeholder engagement with senior leadership including effectively communicating the status and delivery of revenue enabling features and capabilities on a regular basis.
- Establish and track OKRs and KPIs that demonstrate value to the business and our users.
- Partner with Engineering, Client Services, and UX teams to ensure a cohesive user experience between all systems and touch points.
- Lead overviews of the Audience Management capabilities through hand-on demonstrations and user facing training and capability deep dive sessions; while growing adoption.
- Create user onboarding and educational processes that align with existing product support and client service workflows.
- Create, or assist with creation of product documentation, FAQs, best practices, and other knowledge base content
- Evangelize our Audience Management offerings to executives about its differentiated competencies, as well as to engineering and data scientists about feature and product capability requirements.
- Maintain a backlog of future development requirements based on user feedback, market dynamics, and strategic growth areas.
- Develop rapport and relationship of trust with other product managers and key client personnel ranging from individual contributors to senior leadership
- Align stakeholders, resources, and milestones towards successful delivery of product enhancements and releases
- 10+ years of experience in Product Management or equivalent.
- Demand or Supply Side Media delivery platform experiences.
- Excellent project planning, prioritization, and communication skills
- Strong experience designing and driving product strategy cross-functionally across the organization.
- Experience designing products, services, and capabilities to help facilitate expansion into existing and new markets.
- Demonstrated technical proficiency and knowledge of various marketing and sales technology with a focus on B2B tools/technologies.
- Owned a product or solution from introduction through launch and into maturity.
- Experience effectively influencing stakeholders and driving resolutions.
- Strong communication, persuasion, and presentation skills
- BA/BS degree or equivalent experience
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
- Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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