EPAM Systems

Salesforce Marketing Cloud Architect

3+ months agoMar’’ina Horka, Belarus

EPAM is committed to providing our global team of more than 41,150 EPAMers with inspiring careers from day one. EPAMers think creatively and lead with passion and honesty. Our people are the source of our success. We value collaboration, work in partnership with our customers, and strive for the highest standards of excellence. In today's market conditions, we're supporting operations for hundreds of clients around the world remotely. No matter where you are located, you'll join a dedicated, diverse community that will help you discover your fullest potential.

We are hiring a Salesforce Marketing Cloud Architect in Belarus. You will be responsible for designing leading edge customer communications platforms in Salesforce Marketing Cloud. Working with cross-functional distributed teams here at EPAM and those aligned to our customer, you will work as a trusted advisor to key business and technology stakeholders, across multiple verticals including membership clubs, restaurants, retail, beauty, cinema and hotels.

We are using Agile methodologies and delivering innovative solutions based on industry and technology best practices.

We work with different industries and delivery Salesforce solutions for retail, media, healthcare, finance, information services, and other industries.

  • Support the development and growth of our Salesforce Marketing Cloud platform, creating complex campaigns in partnership with the Membership and Marketing Teams
  • Provide day to day management to the Campaign Team, delegating, supporting and leading them to achieve a consistent service level for the business
  • Work with the Digital, Retail and Marketing teams to scope and set up the transferral of behavioural insight (engagement, unsubscribes etc), so as to keep the company data warehouse aligned with the Salesforce Marketing Cloud database
  • Manage implementation of core studios (Email & Mobile), as well as Social & Advertising (ideally + Audience & Engagement)
  • Manage and support the scheduling, testing and deployment of all customer email campaigns and newsletters using the Salesforce Marketing Cloud
  • Liaise with internal contributors and external teams such as designers, marketing, printers, partners, editors and copywriters, developing the design and technical briefs as required to ensure to smooth deployment of customer campaigns
  • Work with Business Intelligence to build dashboard reporting to track the weekly performance of emails KPI's and communicate the performance of emails to internal stakeholders
  • Ongoing management and continued segmentation of databases to identify and target customers with specific campaigns
  • Manage the delivery of response data for tactical lifecycle email campaigns to facilitate the measurement of targeted tactical programmes such as on-boarding, reactivation, pre and post-stay and retention campaigns
  • Work with Business Intelligence to produce monthly cohort reports and analysis to internal stakeholders on behaviour, lifecycle programmes and the growth of the marketable customer database
  • Work with internal stakeholders to implement tactical customer lifecycle marketing campaigns via email and direct mail to multiple customer segments
  • Ensure all data, user access and communications are GDPR compliant
  • Strong experience as a Salesforce Marketing Cloud Architect
  • Proven experience working within CRM/email marketing and or campaign management
  • Solid understanding in working with databases, data analysis, segmentation and Salesforce Marketing Cloud
  • Strong HTML knowledge, experience working with different responsive templates and can confidently edit and write code
  • Experience of managing the project and customer expectations from the Discovery until the Delivery Phase
  • Ability to manage the project, organise and prioritise
  • Management experience whilst being an excellent team player with strong interpersonal skills
  • Accurate, systematic and methodical
  • Numerate with the ability to produce reports and derive valuable insights and analysis
  • Interest in social media and the digital world
  • Advanced level of computer literacy in Microsoft packages, particularly in Excel
  • Self-motivated, driven and the desire to help
  • Ability to work to strict and tight deadlines whilst remaining calm when under pressure
We offer
  • Innovative solutions delivery to the world's digital changes
  • Experience exchange with colleagues all around the world
  • Opportunities for self-realization
  • Friendly team and enjoyable working environment
  • Competitive compensation
  • Regular assessments and salary reviews
  • Social package: professional & soft skills training courses, medical & family care programs, sports
  • Free English classes
  • Unlimited access to LinkedIn Learning program
  • Corporate and social events

Job ID: EPAM-61006