Marketing Manager - Australia & New Zealand

About Entertainment One

An exciting opportunity has arisen to join a well-established small team in a growing global entertainment distribution company in Melbourne. eOne Licensing ANZ is a dynamic organisation, active in intellectual property licensing & brand management.

Position Summary

eOne Licensing are looking to grow their dynamic team by recruiting a Marketing Manager reporting to the General Manager. This Melbourne based role will focus on developing and executing consumer brand marketing initiatives & retail marketing programs to support the brand licensing programs, as well as careful management of the overall brand communications across all partners.

Key Responsibilities



  • Management of marketing budget, monitor and control marketing expenditure and conduct financial analysis of expenditure in conjunction with GM
  • Management and execution of ANZ yearly marketing plan, at consumer level & retail/trade level across all brands, including but not limited to; events, promotions, charity partnerships, media advertising, POS, print, digital, social media, TV support and PR
  • Present updated brand and marketing plans & opportunities to current and potential licensees and promotional partners on a regular basis
  • Review all partner/licensee marketing plans; highlight key brand opportunities and ensure follow up & execution
  • Management and implementation of retail strategy with support from GM & Licensing Manager
  • Co-manage retailer relationships in conjunction with GM & Licensing Manager, including (but not limited to) independents, specialty, mass market, grocery & department and online retailers
  • Conduct regular retailer updates and meetings in conjunction with GM & LM. Update buyers and marketing teams on status of brands, including brand updates, new licensees & products and general brand activity
  • Manage key product/category launch programs. Present product and promotional opportunities, including catalogue planning in conjunction with LM
  • Manage appointed PR agency, along with any external agencies
  • Manage all charity inquiries and partnerships
  • Support trade marketing initiatives & events as required in conjunction with eOne Team
  • Conduct frequent market visits to ensure execution of all brand activity is on par in conjunction with Team
  • Competitive environment - keep abreast of trends and monitor competitors in the market, and analysing & interpreting consumer research (i.e. Brand Trends and industry data)
  • Proactively bring marketing opportunities to the table for discussion and communicate regularly to the wider team on local marketing initiatives
  • Managing ANZ marketing & social media calendars and ensuring that these are co-ordinated and up to date
  • Work with General Manager to ensure that retail, product, licensing and marketing initiatives are co-ordinated to ensure that the brand is effectively maximised at key times. Ensure brand guidelines are adhered to at all times
  • Digital/online and social media management for all brands (local pages & websites) and support digital marketing (i.e. App launches) with eOne UK marketing team
  • Work with Licensing Assistant to ensure smooth marketing purchase order process and invoices are paid in a timely fashion
  • Support general day to day duties and administration for the Australian office and general licensing division as required (competition prizes, goody bags, day to day enquiries etc.)


Key Competencies

  • Solid communication skills, both written and verbal
  • Excellent time management and organisational skills
  • Ability to multi-task in a busy environment
  • Team player
  • Enthusiastic and highly motivated
  • Experience in a brand management / licensing or similar background desirable but not essential

Meet Some of Entertainment One's Employees

Sofiya B.

Production Coordinator, eOne Television

Sofiya works with the VP of Production on anywhere from eight to ten shows at a time, choosing crews and creating budgets to move projects from development into production.

Ryan P.

Manager, Business & Legal Affairs, eOne Films

Ryan supports eOne's Canadian film division by drafting contracts and managing negotiations for film sales and acquisitions, as well as advising on marketing, rights management, and reporting initiatives.

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